Asian celebrities have increasingly become the faces of world-renowned fashion brands, leading iconic campaigns and runway looks that go viral almost instantly—and Thai stars are no exception. In case you missed it, Thai celebrities are making their mark on the global fashion scene, often seen front row at fashion weeks and attending prestigious events like the MET Gala. From Burberry’s Bright Vachirawit to Louis Vuitton's newly-appointed ambassador Lisa of Blackpink, here are some of the top Thai celebrities as brand ambassadors who are set to dominate the fashion world in the coming seasons.
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1. Lalisa Manobal
Thailand's ultimate "It" girl, Lalisa Manobal—better known as Blackpink's Lisa—hardly needs an introduction. Since her debut in 2016, the singing and dancing sensation has showcased her undeniable charisma and versatility both on and off the stage, captivating audiences with her magnetic stage presence and daring fashion choices. A regular fixture at fashion weeks, she is often seen sitting front row alongside fellow A-list celebrities and was formerly a brand ambassador for Hedi Slimane's Celine.
More recently, the Thai multi-hyphenate has ventured into solo music projects and has been appointed as a brand ambassador for Louis Vuitton, adding to her ongoing role as an ambassador for Bulgari.
2. Davika Hoorne
Davika Hoorne, also known as Mai, is celebrated for her distinctive and sophisticated style. Thriving in both the acting and fashion worlds, the Thai-Belgian actress and model gained widespread recognition for her standout performance in the horror film Pee Mak (2013) and more recently in the romantic drama Astrophile (2022).
At Bulgari’s ‘Eden, The Garden Of Wonders’ in Bangkok, Davika was named the Italian jeweller's House Friend for the South Asia Pacific region. More recently, Davika was appointed as brand ambassador of Gucci.
3. Tu Tontawan
Tontawan Tantivejakul, a Thai actress and model, is best known for her leading role in F4 Thailand: Boys Over Flowers (2021). Since her debut, she has featured in music videos and starred in several series. Despite her relatively recent entry into the entertainment industry, Tontawan has quickly made a name for herself in the fashion world. She is well-acquainted with luxury brands, having collaborated with Burberry, Prada, Miu Miu, and Chanel.
In her latest collaboration with Dior, Tontawan partnered with the French fashion house to promote their Joaillerie collections and Dior Beauty launches. Officially named the brand’s ambassador for fashion and jewellery, she made an appearance at the maison’s spring/summer 2024 show in Paris. Tontawan also captivates in new portraits from Dior, where she embodies the spirit of femininity and elegance.
4. Toey Jarinporn
Thai actress Jarinporn Joonkiat, affectionately known as Toey, is widely recognised for her standout performances in Thai dramas Dear Galileo and To The Moon and Back. Her personal style is unmistakably feminine and youthful, often featuring mini skirts, glitzy dresses, and vibrant colours.
More recently, Toey attended Prada’s spring/summer 2025 show at Milan Fashion Week as a newly-appointed brand ambassador.
5. Win Metawin
Metawin Opas-Iamkajorn is a prominent figure at fashion events and has endorsed several high-end brands, including Gucci, Louis Vuitton, and Omega. Last year, the actor made an appearance in Singapore, joining local celebrities such as Iman Fandi and Benjamin Kheng to celebrate the launch of the new Tiffany Lock jewellery collection.
You might recognise Thailand’s golden boy from his breakout roles in F4 Thailand (2021) and the Thai adaptation of Boys Over Flowers. The actor is no stranger to sartorial fame and high-profile endorsements. With a powerful social media presence and a strong connection to fashion, he has firmly established himself alongside K-celebrities like actor Song Kang and NCT’s Jaehyun as one of Prada’s newest brand ambassadors. His appointment as a Prada ambassador for the spring/summer 2023 collection marks a first for a Thai actor.
6. Bright Vachirawit
Like his co-star Win, Vachirawit Chivaaree, popularly known as Bright Vachirawit, has made his mark on the global stage following his breakout roles in 2gether: The Series and F4 Thailand. In addition to his thriving acting career, the Thai actor is also a singer and entrepreneur, showcasing his versatility both on and off screen.
Bright has secured a series of endorsements with renowned brands such as Gucci, Prada, and Louis Vuitton, alongside modelling collaborations with Burberry. It came as no surprise when he was named South Asia Pacific Ambassador for Burberry in August 2022. Shortly after, the Thai heartthrob graced the front row at the British brand’s fall/winter 2023 show in London, marking his debut at Daniel Lee's first collection for the label.
7. Tay Tawan Vihokratana
LOEWE has recently appointed multi-hyphenate Tay Tawan Vihokratanaha as their newest friend of the house. The actor, host, and model from Bangkok rose to fame for his role in Love By Chance. LOEWE highlighted Tawan’s ability to connect with audiences and his distinct charm as key reasons for his appointment. "Working with a house like LOEWE, which is at the forefront of innovation, is a dream come true," Tawan shares. "Their approach and commitment to creativity continue to inspire me."
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8. Billkin Putthipong Assaratanakul
Rising star Billkin Putthipong Assaratanakul is widely recognised for his roles as Tao in My Ambulance (2019) and Teh in I Told Sunset About You (2020). Beyond acting, he is also a successful musician, releasing music under his own label, Billkin Entertainment, and performing to sold-out crowds in Bangkok, China, and Hong Kong. Recently appointed as Gucci’s newest brand ambassador, Billkin joins fellow Thai stars Gulf Kanawut Traipipattanapong and Davika Hoorne in representing the iconic brand.
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9. BamBam
Thai rapper and singer BamBam needs no introduction; his fame has soared since his debut in the South Korean music industry in 2014. His success both as a member of GOT7 and as a solo artist has earned him global recognition, and now it seems his influence has caught the eye of the iconic French fashion house Louis Vuitton, who has appointed him as their newest House Ambassador.
10. “Blue” Pongtiwat
Blue is a rising actor and star, best known for his roles in Thai drama series like Intern in My Heart and Ready, Set, Love. Last September, Blue made an appearance as a guest at Coach’s spring/summer 2024 show, before heading to Milan as a front-row attendee at Tod’s collection. His presence at these major fashion events has solidified his status as not only an ascending actor but also a fashion superstar.
That same month, Blue began his partnership with Swarovski, becoming the first male Friend of Swarovski from Thailand. He made his debut at the brand’s Masters of Light exhibition at the Museum of Contemporary Art, which showcased Swarovski's heritage, including crystal-embellished couture pieces from Dior, Gucci, and Louis Vuitton.
Related article: Blue Pongtiwat Tangwancharoen Sparkles as Thailand's First Male Friend of Swarovski
11. Mile Phakphum
Thai-drama actor Mile Phakphum is widely recognised for his breakout role in the Thai boys' love series KinnPorsche: The Series. Recently, Mile was appointed as the first male Friend of the House for Bulgari Thailand, joining fellow Thai stars such as Lalisa Manoban (Global Brand Ambassador) and Davika Hoorne (Friend of the House for South Asia).
Alongside his appointment with Bulgari, KinnPorsche actor Mile Phakphum, along with his co-star Nattawin Wattanagitiphat, better known as Apo, has also been appointed as Dior Men ambassadors for Thailand.
12. Apo
Just like Mile, the success of KinnPorsche catapulted Nattawin Wattanagitiphat (aka Apo) into global stardom. The two lead actors secured a coveted Dior ambassadorship, with invites to the brand’s Pre-Fall 2023 ready-to-wear showcase in Mumbai. Having established a close connection with the house, Dior stated that both Apo and Mile "embody the Dior style and spirit locally and worldwide."
But Dior isn't the only fashion house that has enlisted Apo into their network of celebrities. The actor was recently announced as the first-ever ‘Friend of the Maison’ for Southeast Asia by Piaget. Apo was spotted alongside A-listers such as South Korean actor Hwang In Youp, Malaysia's Scha Alyahya, and Indonesia’s Velove Vexia at the opening of Piaget's first independent boutique at Siam Paragon.
13. Gulf Kanawut
Gulf Kanawut is already a household name in the Thai entertainment industry, and now, he's set to bring his charisma and style to the forefront of the fashion world.
The Thai actor and heartthrob, known for his effortless charm and impeccable fashion sense, perfectly embodies Gucci's commitment to individuality and self-expression. A friend of Gucci since 2020, Gulf has made multiple appearances at the brand's shows, including the recent Milan Fashion Week Fall/Winter 2024 showcase and the Gucci Cruise 2024 show in Seoul, before stepping into his role as the brand's newest ambassador.
After months of speculation and anticipation from fans and the fashion world, Gulf joins the ranks of other celebrated Gucci ambassadors, such as IU, Jay Park, and more. He becomes the second Thai artist to be appointed by the house, following the appointment of fellow Thai actress Davika Hoorne.
14. PP Krit
Krit Amnuaydechkorn, known as PP, rose to fame after his roles in My Ambulance and I Told Sunset About You. The actor later ventured into music, debuting his single It’s Okay to Not Be Alright in August 2021.
In July 2023, the Thai singer-actor was announced as Balenciaga’s first-ever brand ambassador. PP expressed his gratitude upon his appointment, saying, “Balenciaga has captured my attention for its creativity and ethical vision, as well as allowing me to express my authentic self and individuality to the world.”
15. Jeff Satur
Thai singer extraordinaire Jeff Satur has emerged as the "it" boy of Thai music in recent years. Known for his smooth vocals, striking looks, and impeccable style, Jeff is no stranger to the high-fashion scene. He has collaborated with Italian fashion house Valentino for various events and his Black Tie music video. Earlier this year, he was appointed as a brand ambassador for Cartier and even performed at the Cartier Trinity 100 Party in Singapore.
More recently, he was appointed as the first Thai brand ambassador for iconic glasses brand Ray-Ban.
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16. Mew Suppasit
Mew Suppasit is the ultimate multi-hyphenate: an actor, singer, and sartorial star! Best known for his performance in the Thai drama Love Hurts, Mew also made history as the first Thai singer to enter Billboard's World Digital Song Sales chart. His personal style strikes the perfect balance between sophistication and adventure. While he’s known for bold silhouettes on stage, he frequently graces more formal occasions in tailored suits, showcasing his versatile and fashion-forward approach.
Mew most recently walked the runway for BOSS at Milan Fashion Week and has been appointed as a friend of Mont Blanc.