Asian celebrities have increasingly become the faces of world-renowned fashion brands, leading iconic campaigns and runway looks that go viral almost instantly—and Thai stars are no exception. In case you missed it, Thai celebrities are making their mark on the global fashion scene, often seen front row at fashion shows and attending prestigious events like the Cannes Film Festival. From Balenciaga's PP Krit to Chanel's Becky Armstrong, here are some of the top Thai celebrities as brand ambassadors who are set to dominate the fashion world in the coming seasons.
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Baifern Pimchanok
Best known for her role as Nam in the Thai rom-com Crazy Little Thing Called Love, Baifern Pimchanok has got some serious credentials. She won the Nataraj Best Actress Award in 2020 for her work in The Fallen Leaf and the iQIYI iJOY TH 2025 Top Performance award for The Lady and Her Lovers. On the fashion front, the actress is recognised for her elegant and versatile style making appearances at various high-profile events. After attending Loewe's runway shows, Baifern was announced as the house's brand ambassador last year.
The A-list actress is also the first Thai female artiste to be appointed as Tiffany & Co.'s house ambassador. She was spotted with fellow ambassador, Pharell Williams, attending the opening of the house's Ginza flagship earlier this month. Her recent appointment as brand ambassador for Onitsuka Tiger further solidifies her spot as one of Thailand's top fashion figures.
Gulf Kanawut
Gulf Kanawut is already a household name in the Thai entertainment industry, and now, he's set to bring his charisma and style to the forefront of the fashion world.
The Thai actor and heartthrob, known for his effortless charm and impeccable fashion sense, perfectly embodies Gucci's commitment to individuality and self-expression. A friend of Gucci since 2020, Gulf has made multiple appearances at the brand's shows, including the Milan Fashion Week fall/winter 2024 showcase and the Gucci Cruise 2024 show in Seoul, before stepping into his role as the brand's newest ambassador.
Gulf joins the ranks of other celebrated Gucci ambassadors, such as Jin of BTS, Lee Know of Stray Kids, and more. He joins fellow Thai actress Davika Hoorne as the second Thai artist to be appointed by the house. More recently, he has been announced as the official brand ambassador for Japanese shoe and apparel brand, Onitsuka Tiger, alongside Baifern Pimchanok.
Tay Tawan Vihokratana
Loewe has recently appointed multi-hyphenate Tay Tawan Vihokratanaha as their newest brand ambassador, alongside actress Baifern Pimchanok. The actor, host, and model from Bangkok rose to fame for his role in Kiss Me Again (2018) and Dark Blue Kiss (2019). Loewe highlighted Tawan’s easy charisma and global reach as key reasons for his appointment. "Collaborating closely with the brand has deepened my admiration for its artistry and inspired new paths of self-expression" Tawan shared. "I’ve come to truly value the essence of art and craft that defines Loewe, and I’m excited to continue this meaningful journey as brand ambassador."
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Becky Armstrong
Rebecca Patricia Armstrong, better known as Becky, entered the Thai entertainment scene in 2020 with her role as Thanya in TharnType 2: 7 Years of Love—and her popularity has been steadily rising since. Having conquered the realms of television and music, Becky is currently pursuing a law degree at the University of Essex. On the fashion front, she recently made her fashion week debut at the Chanel spring/summer 2025 show in Paris, and was appointment brand ambassador soon after.
More recently, she made her second appearance at the Cannes Film Festival 2025 dressed in a couture gown from Nicolas Jebran's spring/summer 2025 collection and a pair of Roger Vivier pumps.
Jeff Satur
Thai singer extraordinaire Jeff Satur has emerged as the "it" boy of Thai music in recent years. Known for his smooth vocals, striking looks, and impeccable style, Jeff is no stranger to the high-fashion scene. He has collaborated with Italian fashion house Valentino for various events and his Black Tie music video leading to his appointment as brand ambassador in December 2024.
Jeff also adds Cartier and Ray-Ban to the roster of brands that he represents as global ambassador.
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Toey Jarinporn
Thai actress Jarinporn Joonkiat, affectionately known as Toey by fans, is widely recognised for her standout performances in Thai dramas Dear Galileo and To The Moon and Back. Her personal style is distinctively feminine and youthful, often featuring mini skirts, glitzy dresses, and vibrant colours.
As brand ambassador, Toey recently attended the grand opening of the Prada ION Orchard boutique in Singapore.
Mew Suppasit
Mew Suppasit is the ultimate multi-hyphenate: An actor, singer, and sartorial star. Best known for his performance in the Thai drama Love Hurts, Mew also made history as the first Thai singer to enter Billboard's World Digital Song Sales chart. His personal style strikes the perfect balance between sophistication and adventure. While he’s known for bold silhouettes on stage, he frequently graces more formal occasions in tailored suits, showcasing his versatile and fashion-forward approach.
Mew walked the runway for BOSS at Milan Fashion Week last year and stands as Friend of the Brand for Mont Blanc and FRED.
Lalisa Manobal
Thailand's ultimate "It" girl, Lalisa Manobal—better known as Blackpink's Lisa—hardly needs an introduction. Since her debut in 2016, the singing and dancing sensation has showcased her undeniable charisma and versatility both on and off the stage, captivating audiences with her magnetic stage presence and daring fashion choices. A regular fixture at fashion weeks, she is often seen sitting front row alongside fellow A-list celebrities, and was formerly a brand ambassador for Hedi Slimane's Celine.
The Thai multi-hyphenate has since ventured into solo music projects and has been appointed as a brand ambassador for Louis Vuitton, adding to her ongoing role as an ambassador for Bulgari.
Billkin Putthipong Assaratanakul
Rising star Billkin Putthipong Assaratanakul is widely recognised for his roles as Tao in My Ambulance (2019) and Teh in I Told Sunset About You (2020). Beyond acting, he is also a successful musician, releasing music under his own label, Billkin Entertainment, and performing to sold-out crowds in Bangkok, China, and Hong Kong. As Gucci’s brand ambassador, Billkin joins fellow Thai stars Gulf Kanawut Traipipattanapong and Davika Hoorne in representing the iconic brand.
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Mile Phakphum
Thai-drama actor Mile Phakphum is widely recognised for his breakout role in the Thai boys' love series KinnPorsche: The Series. Just last year, Mile was appointed as the first male Friend of the House for Bulgari Thailand, joining fellow Thai stars such as Lalisa Manobal (Global Brand Ambassador) and Davika Hoorne (Friend of the House for South Asia Pacific).
Alongside his appointment with Bulgari, the actor along with his co-star Nattawin Wattanagitiphat, better known as Apo, has also been Dior Men ambassadors for Thailand since 2023.
Apo
Just like Mile, the success of KinnPorsche catapulted Nattawin Wattanagitiphat (aka Apo) into global stardom. The two lead actors secured a coveted Dior ambassadorship, with recent invites to the house's summer 2026 men's collection show in Paris. Having established a close connection with the house, Dior stated that both Apo and Mile "embody the Dior style and spirit locally and worldwide."
But Dior isn't the only fashion house that has enlisted Apo into their network of celebrities. The actor was also announced as the global ambassador for Piaget. Apo was spotted alongside celebrities such as South Korean actor Lee Jun-ho and actress Jun Ji-hyun at the Maison's Shapes of Extraleganza launch in Barcelona.
Dew Jirawat
Another actor that rose to fame for his role in F4 Thailand, Dew Jirawat gained attention for his charming looks and towering height. No stranger to the fashion world, the model turned actor has made multiple appearances at international fashion events. Just last year, the heartthrob was announced as the brand ambassador of Bottega Veneta, alongside Thai actress Thanaerng, following his front row appearances at the house's runway shows.
BamBam
Thai rapper and singer BamBam needs no introduction. His fame has soared since his debut in the South Korean music industry in 2014. His success both as a member of GOT7 and as a solo artist has earned him global recognition, catching the eye of the iconic French fashion house Louis Vuitton, which appointed him as their House Ambassador last year.
Related article: Mile Phakphum Romsaithong Makes History as Bulgari Thailand’s First Male Friend of the Brand
Win Metawin
Metawin Opas-Iamkajorn is a prominent figure at fashion events and has endorsed several high-end brands, including Gucci, Louis Vuitton, and Omega. The actor recently made an appearance in Singapore to visit Shiseido's ION Orchard pop-up as Friend of the Brand in Southeast Asia. He's also the first-ever Friend of Shiseido in Southeast Asia
You might recognise Thailand’s golden boy from his breakout roles in F4 Thailand (2021), the Thai adaptation of Boys Over Flowers. The actor is no stranger to sartorial fame and high-profile endorsements. With a powerful social media presence and a strong connection to fashion, he has firmly established himself alongside K-celebrities like actor Song Kang and NCT’s Jaehyun as one of Prada’s brand ambassadors. He recently attended the house's spring/summer 2026 menswear show in Milan, Italy. His unique charm and influential talent also caught the eye of Tiffany & Co., appointing him as a house ambassador in 2024.
PP Krit
Krit Amnuaydechkorn, known as PP, rose to fame after his roles in My Ambulance and I Told Sunset About You. The actor later ventured into music, debuting his single It’s Okay to Not Be Alright in August 2021.
In July 2023, the Thai singer-actor was announced as Balenciaga’s first-ever brand ambassador. PP expressed his gratitude upon his appointment, saying, “Balenciaga has captured my attention for its creativity and ethical vision, as well as allowing me to express my authentic self and individuality to the world.” The brand ambassador recently walked the runway for the house's couture fall/winter 2025 show in Paris.
Tu Tontawan
Tontawan Tantivejakul, a Thai actress and model, is best known for her leading role in F4 Thailand: Boys Over Flowers (2021). Since her debut, she has been featured in music videos and starred in several series. Despite her relatively recent entry into the entertainment industry, Tontawan has quickly made a name for herself in the fashion world. She is well-acquainted with luxury brands, having collaborated with Burberry, Prada, Miu Miu, and Chanel.
Officially named Dior's ambassador for fashion and jewellery in 2023, she has made appearances internationally with the most recent being the house's fall 2025 fashion show in Kyoto, Japan.
Davika Hoorne
Davika Hoorne, also known as Mai, is celebrated for her distinctive and sophisticated style. Thriving in both the acting and fashion worlds, the Thai-Belgian actress and model gained widespread recognition for her standout performance in the horror film Pee Mak (2013) and more recently in the period drama The Empress of Ayodhaya (2024).
At Bulgari’s ‘Eden, The Garden Of Wonders’ event in Bangkok, Davika was named the Italian jeweller's House Friend for the South Asia Pacific region. In 2023, Davika was appointed as brand ambassador of Gucci and Gucci Beauty.
Bright Vachirawit
Like his co-star Win, Vachirawit Chivaaree, popularly known as Bright Vachirawit, has made his mark on the global stage following his breakout roles in 2gether: The Series and F4 Thailand. In addition to his thriving acting career, the Bright is also a singer and entrepreneur, showcasing his versatility both on and off screen.
Over the years, Bright has secured a series of endorsements with renowned brands such as Gucci, Prada, and Louis Vuitton, alongside modelling collaborations with Burberry. It came as no surprise when he was named South Asia Pacific Ambassador for Burberry in August 2022. Shortly after, the Thai heartthrob graced the front row at the British brand’s fall/winter 2023 show in London, making his debut at Daniel Lee's first collection for the label. The star recently made appearances at the Burberry festival in Bangkok and the Ami Paris men’s spring/summer 2026 show during concluded Paris Fashion Week.