
Prada has redefined the art of retail with its newly unveiled boutique at ION Orchard, a stunning two-level space that marries the brand’s storied heritage with modern sophistication. Spanning over 1,200sqm, the boutique is not just a shopping destination—it’s a carefully curated experience designed to captivate and inspire.
The façade is a visual masterpiece. Featuring the House’s iconic triangle motif, the curved glass design offers a sweeping view of the boutique’s interior, making it impossible to pass by without a second glance. This innovative exterior sets the tone for what lies within: A seamless blend of architectural ingenuity and Prada’s unmistakable identity.
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Step inside, and you’ll find yourself transported to the heart of Milan. Drawing inspiration from the flagship store in the Galleria Vittorio Emanuele II, the interior is a celebration of Prada’s Italian roots. The iconic black-and-white checkered marble floor anchors the space, while the signature Prada green walls bring a fresh, contemporary edge. On the first floor, a three-dimensional floral motif derived from a historic Prada print adds an element of artistry, striking a delicate balance between femininity and modernism.
The furnishings evoke mid-century Italian elegance, with plush green velvet sofas and meticulously placed details creating an atmosphere that is both refined and welcoming. Every element, down to the textures and tones, has been chosen with intention, crafting a space that feels at once intimate and elevated.
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The ground floor caters to men’s ready-to-wear, leather goods, and footwear collections, presented in a sleek, masculine setting that exudes understated luxury. Ascend the sculptural curved staircase to the second floor, and you’ll discover an equally exquisite showcase of women’s collections, from accessories to lifestyle pieces. A highlight of this level is the Prada Eternal Gold fine jewellery collection, a testament to the brand’s dedication to craftsmanship and sustainability. For the discerning shopper, a Made-to-Measure area offers bespoke services, ensuring a truly personalised experience.
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Prada’s ION Orchard boutique is more than a store—it’s a destination that reaffirms the brand’s commitment to innovation and artistry. With its thoughtful design and comprehensive offerings, this new space encapsulates the essence of Prada: timeless, modern, and effortlessly luxurious.
The new Prada boutique is located at 2 Orchard Turn, #01-01 and #02-15, ION Orchard, Singapore 238801.