Gucci Beauty Taps Hanni of NewJeans as its Latest Brand Ambassador

The rising K-pop star appears in a series of campaign visuals for Gucci Beauty.
Published: April 3, 2024
Gucci Beauty taps Hanni of New Jeans as its Latest Brand Ambassador
Photo: Courtesy of Gucci Beauty

Gucci Beauty appoints Hanni of NewJeans as its latest Brand Ambassador. A Global Brand Ambassador of Gucci since October 2022, this latest appointment is an extension of her ambassadorship at the Italian Maison, marking an exciting new chapter in their partnership. Other esteemed names that represent the Maison include Alia Bhatt, Dakota Johnson and Mina Shin.

Before the official reveal, Gucci Beauty teased a series of photos of the "Super Shy" singer applying the brand's Rouge à Lèvres Mat lipstick in its signature hue, Rosso Ancora.

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Since NewJeans' debut in July 2022, the sensational K-pop group's rise to fame has been nothing short of stratospheric. Despite being part of a five-member group, Hanni has quickly carved out a distinctive persona for herself—thanks to her electrifying stage presence and unique vocals. At only 18, the Vietnamese-Australian singer has since gone on to make her mark in the international music scene, performing at Chicago’s Lollapalooza and Tokyo’s Summer Sonic last year. Garnering legions of devoted fans in the process, Hanni's star presence and infectious charisma is one that's hard to miss.

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Gucci Beauty taps Hanni of New Jeans as its Latest Brand Ambassador
Photo: Courtesy of Gucci Beauty

Before Gucci Beauty

A common front row sight at Gucci's runway shows, Hanni has also previously appeared in the Maison's teaser film for its Cruise 2024 show in Seoul. Joining Korean celebrities Kai, IU and Shin Min-A, Hanni posed in a bespoke outfit against the background of the Gyeongbokgung Palace. A culturally significant landmark in Korea, the Italian Maison intentionally chose this location to commemorate its 25th year in South Korea.

For more information, visit their website.

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