LOEWE announces Baifern Pimchanok Luevisadpaibul as its newest brand ambassador. The celebrated Thai actress is the first in the region to have scored this coveted partnership with the brand. She joins k-pop sensation Taeyong and Chinese actress Yang Mi in representing the brand and espousing its dedication to craftsmanship. She’ll be attending its ‘Crafted World’ exhibition in Shanghai on 20 March.

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Of this announcement, Baifern shares: “I’m thrilled to join LOEWE, my favourite brand. I’m a huge admirer of LOEWE, not just for the designs, but also for the brand’s ethos and distinctive mode of communication. I deeply respect Jonathan Anderson’s dedication to craftsmanship, and I really appreciate the opportunity to embark on this journey together with LOEWE.”

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For more information, visit their website.