Calvin Klein has just unveiled its latest fall 2024 denim campaign, and it’s got everyone talking. At the centre of this buzz is none other than Thai sensation Bright Vachirawit, who effortlessly exudes confidence and charm in every shot.

Directed by AJ Duan and captured by photographer Park Jong Ha, the campaign showcases Bright in a series of studio portraits that perfectly highlight Calvin Klein's signature style. Set against rich, saturated backdrops of blue and green, Bright is seen donning the season’s most coveted pieces—from the iconic 90s Straight Jeans to the timeless Trucker Jacket.

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But it's not just the clothes that are making a statement. Bright’s laid back yet polished style brings Calvin Klein’s fall 2024 collection to life. Whether he’s pairing the Monologo Tee with the 90s Trucker Jacket or styling the Slim Denim Shirt under a Twill Nylon Bomber Jacket, Bright proves that denim can be both casual and irresistibly sexy.

This campaign is all about celebrating the versatility and enduring appeal of denim, and Bright is the perfect muse. His effortless cool is the embodiment of Calvin Klein’s brand ethos, making him the face of a collection that’s sure to be a hit this season.

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The Calvin Klein Fall 2024 denim collection is now live on calvinklein.com, just in time to refresh your wardrobe for the season ahead. Whether you're channelling Bright’s iconic style or creating your own look, this collection has something for everyone.

Get ready to turn up the heat—because this fall, denim is hotter than ever.