Arguably Singapore’s top fashion influencer, Yoyo Cao (better known to her Instagram followers as @yoyokulala) has dedicated over a decade to crafting a strong personal brand that’s based on taste, as well as hard work and dedication. With her sharp aesthetic and keen understanding of what resonates in contemporary fashion, she has evolved beyond influencer status to become a true creative force. Whether front row at fashion week or behind the lens of her own editorial projects, or even as the face of her own beauty brand, Yoyo embodies a balance of independence and unapologetic individuality—qualities that have earned her international recognition and the attention of storied Maisons. She is a study in quiet authority—never ostentatious, always intentional.

It is this intentionality that makes her latest collaboration with Audemars Piguet so natural. The Swiss watchmaker has long been reputed as a Manufacture with bold vision and rule-breaking elegance—qualities that align seamlessly with Yoyo’s own narrative. 

In this new video project, the dialogue between the woman and her timepiece is evident. As Yoyo lets us into her life, she begins the day with a tempo guided by her watch, a trusty companion that accompanies her throughout her busy schedule. She wears the watch not as an accessory, but as a part of her arsenal. It is an extension of her personal style and a manifestation of her uncompromising philosophy. 

And the affinity goes beyond the aesthetic. Much like Audemars Piguet, whose legacy rests on its fearless reinvention, Yoyo has built her career on transformation. An innocent ingénue metamorphoses into a style sophisticate as she moves from one persona to the next—all with the same ease as the watchmaker between tradition and innovation. Her chameleon-like ability to inhabit different worlds—fashion insider, creative director, entrepreneur—echoes Audemars Piguet’s own refusal to be confined by just one label, proving that reinvention, when underpinned by vision and craft, is its own enduring signature.

For women, Audemars Piguet represents more than timekeeping. Whether it is a Code 11.59 by Audemars Piguet Selfwinding Chronograph to honour life’s decisive moments, a Code 11.59 Selfwinding Flying Tourbillon to reflect elevated taste and discernment, or a Royal Oak Perpetual Calendar to carry meaning across generations, these watches have become emblems of self-determination and intentional choice.

That is why Audemars Piguet speaks to women who define life on their own terms—through creativity, resilience, quiet strength and joy. Women—like Yoyo—who embody independence not as a statement but as a way of being, and who express excellence in many different forms. Few companions capture that spirit better than Audemars Piguet.

To discover more about Audemars Piguet, visit audemarspiguet.com.