Tommy Hilfiger has recently named BLACKPINK’s JISOO as the ambassador for its fall 2024 campaign. A multi-hyphenate talent who has made an indelible impact across music, film, and fashion, JISOO first rose to prominence as the lead vocalist of BLACKPINK, enchanting fans with her melodic voice and flawless style. Her solo career has also soared, with the release of her debut album Me last year making her the first Korean female soloist to surpass 1 billion streams on YouTube Music. Beyond her musical achievements, JISOO is a front-row regular. She recently attended Tommy Hilfiger’s spring 2025 show during New York Fashion Week.

Related article: The Latest Thai Celebrity Brand Ambassadors Set To Dominate The Luxury Fashion Space

“Partnering with Tommy Hilfiger is a dream come true. I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity—that resonates deeply with who I am," said JISOO in a press release.

Related article: Breaking News: NewJeans Joins Calvin Klein As Brand Ambassadors

The campaign pays homage to the New York-based label's cosmopolitan roots with a radiant JISOO taking in the city's most iconic sights on an open-top bus. The starlet wore preppy classics from Tommy Hilfiger's fall 2024 collection that included a camel wool coat, a Breton-striped cardigan and a denim skirt. Infused with her enigmatic persona, the uplifting energy of New York is portrayed in a new light and the timeless garments are given a unique contemporary twist.

For more information, visit their website.