Calvin Klein has unveiled that the five members of NewJeans—MINJI, HANNI, DANIELLE, HAERIN, and HYEIN—are the brand's latest ambassadors. This partnership captures the essence of youthful energy and confidence that both the iconic brand and the K-pop phenomenon embody.
Shot by renowned photographer Gordon von Steiner, the Fall 2024 campaign showcases the group in a an array of Calvin Klein's new denim and essential outerwear. The members embrace wide-leg jeans that reflect the relaxed silhouette and carefree spirit of the ‘90s. They sport iconic monogram tees, now available in cropped and boxy fits, adding a modern touch to classic style. Completing their looks are sleek outerwear options—including puffer jackets, classic denim truckers—and contemporary blazers that elevate any outfit.
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EXCLUSIVE BEHIND-THE-SCENES PHOTOS
The campaign not only highlights the group as a collective but also showcases their unique styles. Additionally, campaign posters will be available as gifts with purchase in select markets across Asia, North America, Europe, and Mexico.
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