In response to the muted, down-to-earth tones synonymous with the fall/winter season, Longchamp went against the grain and embraced the colourful and exuberant. This time, the storied French label tapped into its archives to reinterpret a nineties icon—the Le Roseau bag. Spearheaded by a vision to capture the essence of the modern woman, the Le Roseau has remained a coveted classic for three decades thanks to its sophisticated style and its versatile nature as an everyday bag.
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Refreshed with a softer feel and a palette of cosmopolitan hues, the new reiterations offer up playful pops of colour while retaining the Le Roseau's timeless essence. Adorned with its signature bamboo-inspired clasp at the front and characterised by sleek, clean lines, each version seeks to combine Longchamp's distinctive French style with the contemporary flair of the zeitgeist. From creating more spacious silhouettes that double as a gym bag to releasing petite versions that only fit one's smartphone, this is a diverse arm candy that embraces all lifestyles.
Notable pieces include a new hobo shape and XS versions of the bucket silhouette. Other than pop-bright shades like bright green, celadon and orange, the chic creations also came dressed in timeless neutrals like clay and chestnut.
Photographed by CHING
Styled by DONSON CHAN