In an exciting new campaign, Calvin Klein showcases K-pop sensation MINGYU from SEVENTEEN, highlighting the brand’s Fall 2024 denim collection. Directed by AJ Duan and captured through the lens of Park Jong Ha, the campaign perfectly encapsulates MINGYU’s unique style and dynamic personality.
Set against soft blue and orange backdrops, MINGYU’s playful energy comes to life, with vibrant colours, gradients, and shadows enhancing his every movement. The campaign features the K-pop star in Calvin Klein’s latest denim offerings, introducing fresh cuts and washes that are effortlessly styled with classic logo tees, layered denim, and sleek lightweight outerwear.
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Key pieces include the versatile 90s Straight Jeans, styled in three distinct ways: paired with the iconic Signature 90s Trucker and Modern Cotton Air Trunks; teamed with the Archive Logo Relaxed Crewneck T-Shirt; and layered with the Monogram Logo Tee under the Twill Nylon Bomber Jacket. For a casually cool ensemble, the Standard Straight Jean is matched with the Modern Cotton Trunk, Relaxed Denim Jacket, and Archive Logo Zip Fleece Hoodie. MINGYU also rocks a pair of dark 90s Loose Jeans, effortlessly styled with a mid-blue Slim Denim Shirt beneath a light Oversized Denim Shirt Jacket, creating a laid-back, oversized look.
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The campaign officially launches today, and Calvin Klein’s Fall 2024 denim collection is now available on calvinklein.com.sg.