Last night, Calvin Klein set Paris ablaze with the celebratory opening event of its new global flagship store at 44 Avenue des Champs-Élysées. The star-studded affair saw notable guests like Maluma, Vincent Cassell, Mingyu Kim, Greta Lee, and Michael Ward gracing the red carpet, dressed head-to-toe in Calvin Klein. The night was further energised by electrifying DJ performances by Chloé Caillet, Didi Han, and DJ Myd, creating an atmosphere of excitement and anticipation.
Among the distinguished attendees were Mathilda Gvarliani, Raya Martigny, Ahmad Kontar, Pierre Painchaud, Nix Lecourt Mansion, Lena Mantler, and Bambi Northwood – Blyth, who joined in the festivities, adding to the glamour of the occasion. The event served as a testament to Calvin Klein's enduring influence and its ability to unite talents from around the world.
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Today marks the official opening of Calvin Klein's new global flagship store, featuring the brand's innovative design concept, Chalk. Situated on one of the world's most celebrated fashion avenues, the store promises an immersive brand experience like no other.
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Spanning three stories and 600 square meters, the flagship store positions Calvin Klein prominently within Paris's premier shopping district, offering a comprehensive lifestyle range to customers. The store's façade integrates original stone features and large windows, creating a bright and inviting space that showcases the brand's vision.
Inside, customers will find a clean and natural canvas to explore Calvin Klein's latest collections. The ground floor houses women's fashion, while the mezzanine features men's styles. Additionally, the store boasts Europe's largest in-store Calvin Klein underwear and loungewear department, reflecting the brand's expertise in this category.
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Central to the Chalk store concept is a commitment to modernity, minimalism, and sensuality. Through a carefully curated blend of communicative architecture, contemporary finishes, and monochromatic palettes, every detail has been meticulously crafted to evoke a sense of elevated luxury.
Calvin Klein Global Brand President Eva Serrano commented on the opening, highlighting the store's embodiment of the brand's values and its aim to inspire consumers to embrace the Calvin Klein lifestyle.
With the launch of its Champs-Élysées flagship store, Calvin Klein strengthens its presence in the fashion capital and reaffirms its status as a premium brand. The brand plans to introduce the Chalk concept to stores worldwide, offering consumers a premium representation of the Calvin Klein brand.