Everyone knows that the Chinese girls (and guys) don’t mess around when it comes to beauty and fashion. A prime example is the viral Douyin makeup trend, characterised by exaggerated lashes and bold blush to achieve a wide-eyed, doll-like look. The same goes for popular Chinese social media platform, Xiaohongshu (also known as Little Red Note), which is the ultimate digital mood board where Gen Zs share their daily “OOTDs” and drive new fashion trends. From Neo-Chinese heritage pieces to elevated staples, here are some Chinese fashion brands to shop from.
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SONGMONT
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A bag worth adding to your collection is one where form meets function. Songmont delivers exactly that, blending Oriental-inspired silhouettes with exceptional craftsmanship. From the grandeur of the traditional Chinese roofs to the textured landscape of the Yellow River, every piece draws inspiration from a unique element of heritage. The brand also offers select designs in vegan leather for those who prefer a sustainable yet stylish alternative.
For more information, visit their website.
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SHUSHU/TONG
If your style leans more towards the feminine aesthetic and you love all things ruffled and bowed, then this label is a match made in heaven for you. Founded by designers Liushu Lei and Yutong Jiang in 2015, this Shanghai-based contemporary label embodies modern femininity with a subversive twist. Shushu/Tong’s design identity extends beyond the runway through collaborations with brands like Asics and Charles & Keith. The label has also teamed up with Haus Nowhere to release a dreamlike collection featuring pillows and sleepwear fronted by Aespa’s Ningning.
For more information, visit their website.
SHORT SENTENCE
To add some colour into your daily life, Short Sentence’s elevated essentials are the ultimate go-to for mastering the art of dopamine dressing. Spanning across apparel, accessories and footwear, the label has everything you need to build a wardrobe that’s vibrant, versatile and comfortable.
For more information, visit their website.
ICICLE
Clean, minimalistic, and eco-friendly. Established in Shanghai, this label goes back to the basics with timeless staples that prove, sometimes, simple is best. While Short Sentence leans into vibrant palettes, Icicle leans toward earthy tones and neutrals. At the heart of every design is a commitment to sustainability, with the label using five core materials—cashmere, linen, wool, silk and cotton. Ethically sourced and treated with plant dyes, these pieces are crafted for the conscious consumer.
For more information, visit their website.
MARK GONG
Spotted on the girls of Blackpink and IVE’s Jang Wonyoung, Mark Gong is the brand to shop if you want to embody the urban “it” girl. Drawing inspiration from cinematic icons such as Samantha Jones in Sex and the City, the label designs for the “Gong Girl”—one who is bold, confident, and unapologetically herself. Expect a wardrobe that balances sharp tailoring with a rebellious attitude, featuring everything from leopard prints and polka dots to delicate lace.
For more information, visit their website.
AO YES
Traditional knot buttons and intricate floral embroidery are no longer just for special occasions. This label takes different aspects of Chinese culture and reimagines it through a modern lens. The brand defines the Neo-Chinese fashion by blending traditional design elements with modern silhouettes. The result? Pieces that are suitable for daily wear.
For more information, visit their website.
DIDU
Looking for something with a bit more edge? DIDU might be your answer. The label’s signature mix of bodysuits, bra tops, micro shorts and thigh high boots look like they belong in Jennie’s stage wardrobe. If you wish to channel the superstar’s cool and charismatic persona, investing into one of DIDU’s outfits would be the first place to start.
For more information, visit their website.