Get Swept Into The C-Beauty Wave With These 6 Brands

The best of the best.

Published: November 5, 2025

Get Swept Into The C-Beauty Wave With These 6 Brands — Photo: Flower Knows, @judydoll_sg, @florasis.official, and @joocyee_official on Instagram

Senator, we're not Chinese, but our make-up is. This year, C-beauty rose to the top thanks to social apps RedNote and Douyin. With it, an array of Chinese beauty brands emerge with high-quality formulas, versatile colours, and gorgeous packaging, all at an affordable price. Below, we've curated a list of beauty brands from the East that are worth the hype and available in Singapore.

Flower Knows

Get Swept Into The C-Beauty Wave With These 7 Brands — Photo: Flower Knows

Flower Knows has been a hit on Chinese and English social media platforms, and rightfully so. With a whimsical and fairytale-like aesthetic, its blend of quality formulas and exquisite design transforms you into a princess in your own right. Equally cute are their accessories, with intricate handheld mirrors, hair clips, and gift sets that double as make-up boxes.

Flower Knows is available at Watsons.

Judydoll

If you've been tuned in to beauty TikTok, chances are you've heard about Judydoll in the past year. Made for beauty newbies and experts alike, the brand creates products that are easy to use. These include its viral 3D Curling Eyelash Iron Mascara, Ice Watery Lip Gloss, and Mini Makeup Palette. In addition, they recently opened two stores in Singapore this year.

Judydoll is located at Bugis+, 201 Victoria Street, #02-51 to 52, Singapore 188067 and Wisma Atria, 435 Orchard Road, #B1-51, Singapore 238877.

Joocyee

If you're looking to recreate that off-duty model look, Joocyee is the pick for you. Simple and chic, it creates elevated essentials that are easy to use, wear, and work with most skin tones. Favourites include the Moisturised Long-Lasting Glazed Rouge, Glazed Multi-Purpose Stick, and Crystal Gloss. Most recently, Joocyee opened its first international store outside of China.

Joocyee is located at Wisma Atria, 435 Orchard Rd, B1-64/64A, Singapore 238877.

Perfect Diary

From creative hues to sleek and sophisticated packaging, Perfect Diary has been one of the hottest C-beauty exports since 2017. The brand produces affordable yet high-quality products, focusing on the exploration and expression of beauty. Favourites include the No Caption Lip Pigment, Eyeshadow Palettes, and Weightless Soft-velvet Blurring Loose Powder.

Perfect Diary is available on Shopee and Lazada.

Florasis

Weaving the old and new together, Florasis' pieces look like they should be on display. Celebrating Chinese tradition and culture, it creates innovative yet timeless products featuring stunning embossing, packaging, and hues. Top picks include the Blooming Rouge Soft Matte Love Lock Lipstick, Floral Engraving Phoenix Makeup Palette, and Infinite Blossom Longwear Liquid Eyeshadow.

Florasis is available on its website.

Kaleidos

Get Swept Into The C-Beauty Wave With These Brands — Photo: Kaleidos

For the bold and experimental, Kaleidos is the brand to go to. With bold colours, high-impact shimmers, and holographic metallics, the brand encourages its users to embrace their individuality, authenticity, and eccentricity in every swatch. Favourites include Epiphany Glow Melt-On Eyeliner, Space Age Highlighter, and Lip Clay.

Kaleidos is available on its website.