South Korean singer and actor Cha Eun-Woo takes centre stage in Calvin Klein’s latest menswear campaign for Fall 2024, embodying the brand’s sleek and timeless style. Shot by photographer Park Jong-Ha and directed by AJ Duan, the campaign captures Eun-Woo in a series of warm, natural-light portraits, highlighting Calvin Klein’s iconic tailoring with a fresh, modern twist.
“I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign,” says Eun-Woo. “Calvin Klein has such a timeless style—each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”
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The Fall 2024 collection introduces Calvin Klein Studio, a line of elevated essentials crafted with premium materials and updated proportions. In the campaign, Eun-Woo stuns in refined pieces such as the Double-Breasted Wool Gabardine Suit, Matte Bomber Jacket, and the Cotton Twill Car Coat. These versatile pieces bring sophistication to everyday wear, offering sleek options for transitioning between seasons.
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Calvin Klein’s signature casual staples, like 90s Straight Jeans and logo tees, also make an appearance, giving the collection a balance of laid-back cool and polished refinement.
Calvin Klein Fall 2024 menswear, including the new Calvin Klein Studio line, is now available online and in-store across Asia.