Onitsuka Tiger's fall/winter 24 campaign takes us on a nostalgic journey through time, with the magnetic Conan Gray at the helm. Known for his heartfelt lyrics and unique fashion sense, Gray breathes life into the Japanese brand's latest collection, effortlessly merging vintage vibes with contemporary flair. Set against the backdrop of Los Angeles, the campaign visuals exude a retro atmosphere, perfectly complementing the bold colours and innovative designs that have come to define Onitsuka Tiger's evolution.
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In honour of the brand's 75th anniversary, the campaign cleverly intertwines iconic archive pieces—such as the classic track tops, with fresh additions from the newest collection. This fusion not only pays homage to Onitsuka Tiger's roots as a pioneering sportswear label but also showcases its transformation into a global fashion powerhouse. The visuals are a testament to the brand's enduring legacy and its commitment to pushing the boundaries of style, comfort, and craftsmanship.
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The campaign isn’t just a visual treat—it’s a multimedia experience. Fans can dive deeper into the world of Onitsuka Tiger by exploring exclusive behind-the-scenes content on Instagram and TikTok, where Gray's charismatic presence shines through.