Renowned for its indelible campaigns starring Western iconoclasts, from Kate Moss and Justin Bieber to Asian stars like NewJeans and Bright Vachirawit, it comes as no surprise that Calvin Klein has picked acclaimed actress Greta Lee to be its latest face. Shot by director Mert Alas, the campaign features the Past Lives actress channeling a carefree attitude as she goes about her day dressed in the label's Fall 2024 creations.
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Inspired by the dynamic energy of city life, Greta poses in a series of loungewear ensembles that encapsulate the very picture of laidback style. In addition to spotlighting its iconic denim pieces and Modern Cotton series, Calvin Klein's reintroduction of its lace offerings also imbues a sensual touch to the collection. Against the electrifying soundtrack of “We Got the Beat” by the Go-Go’s, these timeless essentials are reenergised, uplifted by the spirited nature of its wearer. “Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean into a side of myself that I've never shown before,” shares Greta. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body."
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THE VERSATILE INTIMATES
The Fall 2024 collection puts a contemporary twist on some of the American label's most iconic pieces. Bringing back its more sensual intimates that basically defined early Noughties style, Calvin Klein's current lace offerings now blend intricate designs with a comfortable stretch, with some featuring the feminine Sheer Marquisette allover design. Meanwhile, the Modern Cotton Air pieces come refreshed in a lightweight modal blend with mesh lining for breathable support.
THE EVERYDAY ESSENTIALS
The best fashion statements are often the ones that exude effortlessness. And for Calvin Klein, it means throwing on a T-shirt, a denim jacket and a trusty pair of jeans. Elevate your look by donning a sharply cut blazer over this sleek black logo tee or embrace a denim-on-denim moment with the emblematic jacket and jeans pairing. Simple, relaxed and cohesive, these wardrobe staples make for great building blocks that one can use as a starting point to experiment and create bolder outfits.
In partnership with ELLE Singapore, model Aimee Cheng-Bradshaw captivates in a series of stunning visuals, wearing Calvin Klein’s iconic loungewear and sleek new Black collection. From waking up refreshed to embracing the day ahead, these Calvin Klein pieces are more than just wardrobe essentials—they’re a seamless part of Aimee’s everyday ritual, where comfort meets effortless style.
Creative Direction CHARMAINE HO
Digital Editor NAVIN PILLAY
Digital Creative Editor JAYA KHIDIR
Associate Digital Creative Editor NOWO KASTURI
Hairstylist GREGO using KEUNE HAIRCOSMETICS
Make-up artist: RINA SIM using NARS
Production Assistant SYED ABDULLAH
Special thanks to QT Singapore