Our neighbouring countries may have the limelight right now, but within the Lion City, a beauty utopia emerges. Singapore is now home to a plethora of beauty brands across skincare, makeup, haircare, body care, nails, and wellness. With a blend of high-impact pigments, familiar and international fragrance notes, and top of the line skincare ingredients, they hold their own locally and on the global stage. And with National Day around the corner, now is the perfect time to #supportlocal. Below, we've rounded up the A to Z of Singaporean beauty brands to add to your shopping cart.
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Abduct Cosmetics
If you're looking to add to your makeup arsenal, Abduct Cosmetics is the place to go to when it comes to the base. Founded in 2017, the local beauty brand offers high-performing formulas that also nourish the skin. It's best known for its vegan and cruelty-free foundations, setting powders, and sprays, as well as blushes, lippies, brushes, an eyeshadow palette, and even perfume. In addition, the brand has expanded into skincare with Abduct Skin. But if you're looking to get just one item, the Hyper Conceal & Heal Jumbo ($36) is the perfect full coverage concealer.
Abduct Cosmetics is available on its website.
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Allies of Skin
From the shores of Singapore to the vanity tables of Hollywood's elite, Allies of Skin is arguably the biggest homegrown skincare brand. Founded by Nicolas Travis in 2016, it offers cruelty-free supercharged skincare products, packed with clinically proven ingredients and innovation, with minimal steps. Today, it is sold not just in Sephora Singapore, but worldwide in 36 countries and has Pedro Pascal, Hailey Bieber, and Kaia Gerber as fans of the brand. A hit with skincare connoisseurs is its Multi Peptides & Growth Factor Advanced Lifting Serum ($255 for 30ml) which has growth factors and neurotoxin-like peptides that target multiple signs of ageing with rapid and long-lasting results.
Allies of Skin is available at Sephora Singapore and on its website.
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Bareness Skin
For the ultimate skincare minimalist, Bareness Skin offers a streamlined, science-led routine. Created by Dr Shauna Tan-Chiam in 2024 with just a trio of products—an exfoliant, retinoid and barrier cream—the homegrown brand champions healthy skin without the fluff, creating a curated line of beauty necessities. Today its reformulated trio is joined by a full cosmeceutical range, including a gel sunscreen, tinted blushes, glosses, a calming mist, and an eye serum. There is even a MagSafe-designed cheek and lip tint ($68) for on-the-go touch ups. In addition, the brand has gone international with stocklists in Hong Kong and New York.
Bareness Skin is available at DORS at Design Orchard, E:THOS Clinic, The Paper Bunny at Ngee Ann City and VivoCity, and on its website.
Blunies
Who said deodorant can't be cute and effective? Created by Singapore's own Savina Chow and Indonesian content creator Cath Halim, Blunnies offers consumers deodorant ($12.90 each) that is just as effective as it is affordable without the nasties. Coming in three scents, the brand's signature quick-dry formula features brightening ingredients rainbow algae, probiotics, aloe vera, probiotics, hyaluronic acid, and AHAs to condition, moisturise, and smooth while neutralising odour all day long.
Blunies is available in Watsons, Guardian, and on its website.
Crystal Tomato
Hyperpigmentation is the norm, but Crystal Tomato offers a safe, lasting solution to that. Founded in 2013 by Catherine Tan, it is formulated with colourless carotenoids—harnessed from non-genetically modified white tomatoes—for clearer, healthier, radiant skin and a long-lasting solution to stubborn pigment. More than a decade later and backed by clinical studies with the National Skin Centre, the brand continues to offer a selection of products, including its iconic Whitening Supplement ($198), that remain a mainstay in the beauty scene.
Crystal Tomato is available at select partner clinics, Tan Tock Seng Hospital Retail Pharmacy, National Skin Centre, Tangs, Robinsons, iShopChangi, Amazon, and on its website.
Epilogue
Since 2025, Epilogue has been bottling places, memories, and everyday moments into chic, breezy scents. Founded by brothers Joshua and Izak Foong, the duo creates scents drawing inspiration from everyday Singaporean life that are also designed to wear comfortably in our tropical climate. A year later and the collection has since grown to seven fragrances—including the popular Senator, I'm Singaporean ($164)—and two liquid hand washes with appearances at The Scent Parlor, Boutiques Singapore, and Public Garden.
Epilogue is available at The Scent Parlor and on its website.
ést.lab
Another fan favourite in the skincare department is ést.lab. Founded in 2018 by Karen Lam, the brand's products are formulated with clinically proven and responsibly sourced ingredients for healthier-looking skin, all while making effort to reduce environmental impact with initiatives such as using refillable packaging seen on favourites like The SunShield SPF 50*** ($96 for the full product).
ést.lab is available on its website.
Handmade Heroes
Beloved locally and worldwide, Handmade Heroes has been offering all-natural, vegan, and cruelty-free beauty alternatives since 2015. Founded by Lynsey Lim, Isabella Wong, and Cai Jin the beauty label chooses the finest natural ingredients such as botanical oils and extracts that nourish the skin while using greener, more sustainable practices across production and packaging. A fan favourite across the board is its Ultra Sexy Lip Scrubs (from $12.90) with Lily Collins as a fan.
Handmade Heroes is DORS at Design Orchard, Liliewoods Social, Spectrum Store, and on its website.
Iren Shizen
From the onsen to the labs, IREN Shizen delivers the skin-loving benefits founds in the rejuvenating onsens. Founded in 2017 by Eric Shinichi, the clean, vegan, cruelty-free brand harnesses the power of BIYUSEN—a blend of fulvic acid, humic acid, and hymatomelanic acid to improve firmness, reduce pigmentation, and boost hydration—alongside skin-loving ingredients such as hyaluronic acid and blueberry extract in its Quench-Up Hydrating Serum ($25) for a radiant complexion.
IREN Shizen is available at Ikeda Spa, Novela, and on its website.
Jamal Kazura Aromatics
Travellers and locals alike need to visit Jamal Kazura Aromatics at least once in their lives. Around since 1933, it is the oldest homegrown perfume business and offers an array of rich, long-lasting, alcohol-free perfume oils (from $18) and unique in-house blends that showcase close to a century of perfume heritage and craftsmanship.
Jamal Kazura Aromatics is available at 728 North Bridge Road, 21 Bussorah Street, 29 Bussorah Street, and on its website.
Jing Botanics
Good hair starts from the scalp with Jing Botanics. Created in 2024 by Ivan Cheng and Hazel Yeo, the haircare brand harnesses the power of modern scalp science with Traditional Chinese Medicine (TCM). This ethos is reflected in its products, from its Hair and Scalp Serum ($68) to its most recent release, The Restorative Conditioner ($48)
Jing Botanics is available at Tangs, The Paper Bunny, Hideaway at New Bahru, Sunday Bedding, M&G Aesthetics, Nowhere Baths, Core Atelier, Freedom Yoga, Telja Studios, Reverie on Hill, and on its website.
Jung Beauty
K-beauty is here to stay with Jung Beauty. The brainchild of KSisters' founder Jungmin Lee, its line of beauty products helps build highly effective yet simplified K-beauty routine for the girls on-the-go across skincare and haircare, such as its popular 7 Second Instant Nourish Water Treatment ($45).
Jung Beauty is available at KSisters flagship store at Wheelock Place, B2-03, Singapore and on its website.
Kew Organics
Kew Organics is ready to solve the root of your skincare problems. Created by Lily Kew in 2014, the skincare brand offers organic skin solutions using botanical extracts, vitamins, peptides, vitamins, peptides, and cutting-edge actives for clear, healthy skin. In addition, the brand extends into the aesthetic world with facials and treatments. We highly recommend the Apple Stem Cell Vitaglow Serum ($94), which is formulated with Swiss Apple, Organic Licorice Extract, Organic Acai, Organic Vanilla Fruit Oil, and Ferulic Acid to help brighten the skin.
Kew Organics is available at 6A Eu Tong Sen Street, #03-83, Singapore 059817, Block 2 Everton Park, #01-47, Singapore 081002, and on its website.
Liht Organics
Embracing clean beauty doesn't mean forgoing performance. Founder Nerissa Polke made sure of that with Liht Organics in 2019. Made with up to 90% USDA-certified organic ingredients, it offers high-performing makeup products that are vegan, cruelty-free, gluten-free, and free from irritants such as alcohol, synthetic chemicals, and fragrances. Its Glow and Go Liquid Concealer ($58) won Best Concealer during the 2026 ELLE Beauty Awards.
Liht Organics is available on its website.
Maison De L’Asie
Maison De L’Asie bridges timeless French perfumery with the rich tapestry of Asia, offering fragrance as a multisensory cultural experience. Created by Elizabeth Liau in 2020, the local perfume brand uses the finest ingredients to create scents that capture memories and unfold on the skin. Within its collection, a favourite of ours is Terre D'Inde Extrait de Parfum ($298 for 50ml), which immerses you in India's lush landscape with notes of bitter orange, orris, saffron, incense, and sandalwood, and Nanyang Extrait de Parfum ($298 for 50ml), a floral-woody-musk fragrance blending black and green tea, white florals, bergamot, and leather.
Maison de L'Asie is available at Avenue On 3 Paragon, Kris Shop, iShopChangi, and on its website.
Maison 21G
Anyone familiar with the local beauty scene would be familiar with Maison 21G. Having created some of the perfume world's most famous scents, including La Vie est Belle by Lancôme, One Million by Paco Rabanne, and Flower Bomb by Viktor & Rolf, Johanna Monange built the local fragrance brand with the vision of allowing individuals to create their own fragrances using clean, vegan, and sustainably sourced ingredients. Blend your own custom scent or choose one of its in-house blends, such as La Creation Sage & Ocean ($150), that delivers a coastal, herby trail.
Maison 21G is available at Changi Airport and on its website.
Moom
Moom is one of the names at the forefront of not just the local wellness scene, but the regional one as well. Sparked by a PCOS diagnosis, sisters Maya and Mili Kale created the brand in 2021 to offer holistic, personalised, expert-backed supplements curated with Asian women in mind. One of the favourites from the range is de/bloat ($43.90 for a bottle), which harnesses a blend of nine potent herbs and fruit-based digestive aids and enzymes to offer digestive relief in under 60 minutes.
Moom is available at 1 Kim Seng Promenade, #01-166 Great World City, Singapore 237994, major pharmacies and retailers nationwide, and on its website.
Nail Deck
Looking for vegan, halal, breathable & non-toxic nail polishes? Nail Deck has you covered. Created by Daryl Chew, this eco-conscious nail brand proves clean doesn't have to be boring with vibrant hues, chrome pigments, and press-on nails. In addition, it also offers nail tools to complete your at-home mani kit. Gorgeous hues to look out for include Blueberry Coolberry (from $20), Greener Deaner (from $20), and S1E ($20).
Nail Deck is available on its website.
Nefertum Fragrances
Make a lasting impression with Nefertum Fragrances. Launched in 2021 by chemist-turned-perfumer Louis, the local perfume brand focuses on scents that inspire confidence, create memories, and become part of everyday lives. We recommend Yu Cha ($$65.90), a refreshing zesty-tea unisex scent with notes such as mandarin orange, green tea, orange blossom, and vetiver.
Nefertum is available on its website.
Nodspark
Some things we avoid because they feel like a hassle; In this case, Nodspark is here to simplify some of beauty's trickiest products. Founded by Eugenia Ye-Yeo in 2017, it offers quick, fuss-free products that suit our busy lifestyles. Tried-and-tested, its self-adhesive Lazy Lashes with the clear band ($39.90) add much-needed volume, and they last all day.
Nodspark is available at Balmoral Plaza, #02-13, 271 Bukit Timah Road (Newton MRT), Singapore 259708 (by appointment), DORS at Design Orchard, Tangs, Motherswork, Sea Apple, Mothercare, Society A, Crane Living, XVXII Jewellery, and on its website.
Omno
Elevate your everyday ritual with Omno. The brainchild of Carmen Butt, it offers luxurious body care products that elevate your shower routine, crafted from ethically sourced, sustainable ingredients. With an uplifting blend of bergamot, lavender, eucalyptus, and ginger, we recommend the Solace Hand & Body Cleanser ($45 for 500ml) to kickstart your day.
Omno is available at 02-05, 46 Kim Yam Road - New Bahru, Singapore 239351, Raffles Boutique and Spa at Raffles Hotel, and on its website.
Postcard
Postcard is crafted with love right in the Lion City. Formerly known as OASIS Beauty Kitchen, the beauty brand focuses on simple yet effective formulas free from artificial nasties. Its best-sellers include Hotel Lobby Anywhere Fragrance ($45 for 50ml), Laurel Garden Body Balm ($26 for case and 50g refill pod), and Coconut Beach Conditioner Bar ($20).
Postcard is available at 391 Orchard Road, #B2-11A Takashimaya Shopping Centre, Singapore 238872, and on its website.
Rahasya
One of the rising stars in local and international perfumery, Rahasya stands out with its modern take on Indian perfumery. Launched in 2024 by childhood friends Sai Pogaru, Sachit Sood, and Utkarsh Vijayvargiya, the brand captures the bold, youthful energy of contemporary India through olfactory notes. Notable scents include Rickshaw Rhythms, Cutting Rain, and and Chai Addiction ($168 for 50ml).
Rahasya is available at Amaris, The Scent Parlor, and on its website.
RE:ERTH
Achieve mochi skin with RE:ERTH. Founded in 2017 by Shinji Yamasaki, Toh Ziling, and Winnie Lim, the brand translates the Japanese art of effortless self-care into skin-loving formulations that support skin longevity for a soft, resilient complexion. If you're going to get anything, it has to be the Multi-Targeted Elixir ($120) powered by Japanese White and Spring Turmeric, and APPS to target multiple signs of ageing and stress.
RE:ERTH is available at Tangs, Krisshp, iShopChangi, and on its website.
Romi
Launched in 2022 by Arissa Cheo, Yoyo Cao, and Lin Ting, Romi is perfect for the Singapore It girls. Built on the intention of creating fuss-free beauty essentials that can easily fit in your busy routine. Some of our favourites include the Dream Skin Tint ($49), Lip Treat Oil ($24), and Lip Treat Cream Liner ($20).
Romi is available at Tanjong Beach Club, Sunday Bedding @ Holland Village, and on its website.
Sahur’s Art
Fun, vibrant, vegan, and cruelty-free, Sahur's Art delivers high-impact hues right at home. Founded by content creator and makeup artist Sahur Saleim, the beauty brand offers high-quality products that not only perform well, but last through the most humid and torrid weather conditions. The Unfiltered Complexion Pen ($32.90) remains a favourite in my arsenal—adding coverage with a click, swipe, and dabbing of my fingertip.
Sahur's Art is available at #B1-32C, Plaza Singapura and on its website.
Scent By SIX
Scent By SIX offers a mood booster in a bottle. Founded by Jason Lee, the local perfume brand envisions scents can soothe, energise, and give emotional support. With sustainably sourced materials and collaborations with marginalised communities and mental health partners like the Singapore Association for Mental Health (SAMH) and Caregivers Alliance Limited (CAL), it truly embraces its motto of "Every Mood Lifted". Among its creations include True Self EDP ($136 for 50ml), a floral fragrance all about self-acceptance, featuring notes such as bergamot, chamomile, muguet, musk, mimosa, and violet leaf.
Scent By SIX is available at 200 Victoria Street, #L1-KIO-06, S188021, 50 Jurong Gateway Road, #01-K01, S608549, 313 Orchard Rd, #B2-30, S238895 +65 8020 4313, and on its website.
Scent Journer
For perfumes that work with Singapore's humidity, Scent Journer has it. Since 2021, founder Joyce Lian formulated scents that champion familiar ingredients and regional botanicals and were calibrated for Singapore's humidity. Its newest scent, Soaring At Dawn ($188 for 50ml) is an easy everyday scent with a blend of neroli, Sichuan pepper, and mandarin oranges.
Scent Journer is available at DORS at Design Orchard, Sephora Singapore online, and on its website.
Sigi Skin
Sigi Skin has been a mainstay on the Singapore beauty scene and for good reason. Founded in 2018 by Xenia Wong, the skincare brand offers superfood-infused skincare to effectively protect and repair skin damage caused by environmental stressors and pollution. With sunshine all year round, the Morning Glow Physical Sunscreen ($62) is the mainstay in our beauty routines as the hydrating vegan sunscreen not only contains UVA/UVB protection, but avocado and acai extracts to counteract the effects of the sun's infrared rays while keeping skin supple and youthful.
Sigi Skin is available on its website.
Singapore Memories
If you're a tourist or a local looking to something that screams Singapore, the scents from Singapore Memories are your best bet. Launched in 2016 by Prachi Saini, their perfumes are crafted to capture the country's vibrant culture, traditions, and, of course, blooming orchids. A beloved 1960's scent, the brand acquired the formula to Singapore Girl ($35), an elegant floral scent of lotus, water lily, and teakwood.
Singapore Memories is available SCAPE Orchard, Scentopia Sentosa, and other locations nationwide, as well as on its website.
Skin Inc
Having won over 150 beauty awards over the years, Skin Inc is a pillar in the local beauty scene. Founded in 2008 by Sabrina Tan, the skincare brand uses clinically active ingredients, AI-powered insights, and Japanese encapsulated technology to create personalised solutions across every season of your life. In the realm of beauty tech, its Deepcare SOS LED Patch ($257) is the world's first multi-mode rechargeable LED acne patch to help treat acne, smooth fine lines, revitalise tired eyes, and even ease sinus pressure using red and blue light therapy.
Skin Inc is available at select aesthetic clinics and medical spas nationwide, as well as on its website.
The LAB Fragrances
On the niche perfume front, The LAB Fragrance offers bespoke scents to your collection. Founded by Taylor Torin in 2017, the brand formulates fragrances in small batches using the high quality ingredients and minimalist packaging that you can personalise with your name on it. Its best seller, Earl Grey EDP ($138), is a fresh tea scent surrounded with notes of orange blossom, lime, heliotrope, and vanilla.
The LAB Fragrance is available at DORS at Design Orchard, A Vintage Tale Boutique, The Missing Piece Boutique, and on its website.
The Powder Shampoo
Put the planet first with The Powder Shampoo. Founded in 2022 by Lynn Tan, the eco-conscious beauty brand delivers a powder-to-foam formula that lather up beautifully while reducing vegan, cruelty-free, and plastic-free. If you're travelling anytime soon, the Restore & Relax Trio — On The Go ($51.70) has all you need for your next adventure—a hydrating shampoo, nourishing conditioner, and relaxing body wash.
The Powder Shampoo is available at Guardian, Takashimaya, Sephora Singapore, Scoops Wholefoods, iShopChangi, Krisshop, and on its website.
13rushes
Look to 13rushes for the softest brushes around. Launched in 2013 by Tay Yu Hui, the beauty brand is Singapore's leading synthetic brush brand offering tools that not only work well but are also ethical and cruelty-free. For a full kit, look to the brand's collaboration with local makeup artist Larry Yeo with the 13ly- The Complete kit (with Soft touch silicone case) ($168).
13rushes is available on its website.