It's been over a decade since K-Beauty exploded onto the global scene. From Seoul to Singapore, Korean brands are still making waves in the beauty industry today. This season, we're seeing the hottest brands such as Krave Beauty and the latest products from brands such as AROMATICA heading straight to our shores. Here's the Sephora K-Beauty releases to look out for right now.
Related article: Charlotte Tilbury Beauty Announces Chinese Actor Deng Wei as Its Newest Global Makeup Spokesperson
THEN I MET YOU
Charlotte Cho is a name synonymous with K-Beauty of the 2010s (her debut book introduced us to the 10-step skincare routine). Cho's skincare line, Then I Met You, is making its way to Sephora shelves this April. Each product delivers that lit-from-within glow everyone dreams of, combining Korean traditional ingredients with innovative science.
Then I Met You will be available in stores islandwide and on the Sephora website.
KRAVE BEAUTY
Youtuber and entrepreneur Liah Yoo is one of the many faces to watch for skincare aficionados, bringing her industry knowledge to the rest of the world. Her skincare line, Krave Beauty, is all about breaking through the noise of trends and providing products that prioritise the user and environment above all else.
Krave Beauty will be available in stores islandwide and on the Sephora website.
AROMATICA
When it comes to hair growth and scalp care, rosemary has been the hot ingredient and AROMATICA has been taking the lead with its rosemary range. With a multitude of loyal fans visiting its Seoul outlet, its new Rosemary Salt Scrub Shampoo cleanses and exfoliates to gently remove dead skin and restore the scalp's balance.
AROMATICA's Rosemary Salt Scrub Shampoo is available in stores islandwide and on the Sephora website.
MELIXIR
Since 2018, Melixir has provided vegan skincare solutions for sensitive skin to help promote healthy skin. Adding to its collection, the Vegan Bamboo Hydrating Serum delivers intense hydration while fighting signs of ageing.
Melixir's Vegan Bamboo Hydrating Serum will be available in stores islandwide and on the Sephora website.
AMUSE
Launched in Sephora last year, AMUSE offers cosmetic products inspired by the lifestyle of vibrant Seoul. Its latest launch is the Lip & Cheek Healthy Balm which offers two shades that can be worn individually or together for a lively, healthy radiance.
AMUSE's Lip & Cheek Healthy Balm is available in stores islandwide and on the Sephora website.
DEAR DAHLIA
Taking inspiration from the gorgeous flower, Dear Dahlia is a brand focusing on luxurious, timeless, high-impact products. Its new Lip Paradise Sheer Dew Lipstick infuses moisture and colour to the lips with a non-sticky, natural finish while its its Perfect Designing Shadow Stick provides pigmentation with a sweep.
Dear Dahlia's Lip Paradise Sheer Dew Lipstick and Perfecting Design Shadow Stick is available in stores islandwide and on its website.