Chaumet’s Bee My Love collection returns with a fresh take, fronted by none other than brand ambassador Cha Eun Woo. The South Korean multi-hyphenate strikes a balance between effortless cool and refined elegance in newly released visuals, pairing neutral tones with the Maison’s iconic honeycomb motifs.
The Bee My Love collection is a celebration of life’s joyful moments, drawing inspiration from the harmony of nature. Its signature honeycomb design—sleek, modern, and endlessly versatile—has become a hallmark of the collection. Each piece in the collection, from necklaces to ear cuffs, carries the brilliance of mirror-polished gold and shimmering diamonds, embodying a sun-drenched radiance.
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Stackability is at the heart of Bee My Love’s allure. In the campaign, Eun Woo showcases multiple looks, layering necklaces, bracelets, and rings to demonstrate the collection’s styling versatility. Whether worn individually or mixed and matched, these pieces are designed to enhance any outfit with subtle sophistication.
Bathed in the warm glow of golden hour, the visuals exude a relaxed yet refined energy, perfectly capturing the essence of Chaumet’s modern muse. The campaign doesn’t just showcase the jewellery; it highlights a moment in time that feels free, light, and full of possibility.
Photos: Courtesy of Chaumet