In celebration of Pride Month, Calvin Klein unveiled "This is Love"—a campaign starring supermodel Cara Delevingne and actor Jeremy Pope. Shot by the talented Gordon von Steiner, the celebratory campaign features stills of the stars stripped down to their Calvins, while the video has them lip-syncing to Crystal Water's iconic anthem "100% Our Love".

Alongside the leading stars, a vibrant cast of models and dancers make their appearance in the video. Through their expressive dance routines and radiant displays of confidence, they embody the euphoric spirit of Pride Month and celebrate the strength of the LGBTQIA+ community.

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This year's Pride collection injects classic underwear and apparel styles with a burst of colourful rainbow energy. The limited-edition "Intense Power" underwear features a waistband with a rainbow gradient logo; the Cotton Stretch and Modern Cotton models are reimagined in a spectrum of daring colors; while the Monogram Logo tees and tanks get a vibrant seasonal makeover with a gradient print.

Further amplifying the message of Pride, the brand designed two limited edition T-shirts with its NGO (Non-governmental Organisations) partners, Transgender Law Centre and ILGA World.

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Beyond a capsule collection and marketing campaign, Calvin Klein's Pride initiatives carry significant weight. They actively raise awareness for LGBTQIA+ equity and safety through their support of NGOs at global, national, and local levels. In addition to over US$240,000 (about S$325,000) in donations, the brand also works with their chosen organisations to provide advocacy, resources, and awareness to empower its allies.

Calvin Klein's "This Is Love" campaign and 2024 Pride Collection are now available in-stores and online at calvinklein.com.sg.