In Formula 1, every second counts. A single moment can tip the scales between triumph and defeat, or cement a young driver’s place under the watchful eyes of his ardent fans. Few understand that more than Visa Cash App Racing Bulls—or VCARB for short—Formula One Team’s Isack Hadjar and Liam Lawson, two of the sport’s most promising rising stars. As Racing Bulls teammates this year, Isack and Liam are carving out their paths with poise and precision on racing’s biggest stage. On track, they’re fuelled by focus and years of instinct in a high- octane environment honed through competition over the years.
Their camaraderie is palpable. Sitting outside the team’s hospitality suite at the Singapore Grand Prix paddock, they’re quick with jokes, banter, and easy laughter. “It’s been great. We’ve had a very fun season, and I love working together. It’s like being with my best friend,” Liam says of his teammate. “We listen to music together and even end up going to the toilet at the same time,” Isack jokes with a grin. “Not planned—it just happens!”
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On the grid and through life, it’s this shared appetite for risk and precision that makes their partnership with Tudor a natural fit. Having long been associated with the high-octane world of motorsport—from the Tudor Watch Racing Team in the 1960s to the more recent IMSA TUDOR United SportsCar Championship—the Swiss watchmaker made its return to the track early last year as an official timekeeper of VCARB. With its ‘Born To Dare’ philosophy, the brand mirrors the audacity it takes to push limits, lap after lap—whether behind the wheel or with a precision-engineered timepiece on the wrist.
As part of the collaboration, the Swiss watchmaker’s branding can be seen on the team’s livery, race suits, and uniforms across all departments, as well as on the wrists of Hadjar and Lawson. In addition, Tudor released a limited-edition lightweight carbon-fibre Black Bay Chrono “Carbon 25” to emulate the cars’ carbon fibre structure.
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“The watches are pretty cool,” Isack admits, lifting his wrist to showcase the timepiece. “And the partnership just makes sense. They’re all about performance and detail and the carbon-fibre design reflects what we do. Our cars are made of carbon fibre, so walking around with the watch just fits,” Liam adds. Daring, disciplined, and built for speed, the rising duo have years ahead to define their legacy, but this season has already proven that they’re not afraid to make bold moves where every moment counts.
The Formula One Las Vegas Grand Prix will be happening on 20 to 22 November 2025. For more information on Tudor and VCARB's partnership, visit their website.