In celebration of the summer, Roku Gin introduces the second creation of its Seasonal Festival Collection with the Noryo Tea Edition. A refreshing new expression of gin, it is inspired by the concept of Noryo, the Japanese way of cooling off and enjoying summer by immersing one's senses.
The Noryo Tea Edition builds on Roku Gin’s six key botanicals, and further elevates two of these—namely Sencha and Gyokuro Tea—for a vibrant, fresh flavour that inspires refreshment and tranquility during warm summer days. The aroma of Sencha and umami flavour of Gyokuro is amplified in this new edition, creating a tranquil harmony of fresh green tea and bright citrus notes for smooth finish.
In line with Roku Gin’s philosophy of working with nature’s rhythms, each botanical is harvested at the peak of its season, ensuring optimal aroma and flavour retention. This appreciation for the natural world is translated onto the Noryo Tea Edition bottle, which features detailed botanical elements embossed on the glass, tea leaf designs on the seal and tea leaf line illustrations on the washi paper label.
To celebrate the launch, Roku Gin is bringing the Noryo spirit to Singapore with a limited-time pop-up, Asia's Smallest Tea Bar, at Guoco Midtown Square, inviting visitors to enjoy a moment of respite amid their fast-paced routines. Housed in a miniature tea bar visitors can experience a complimentary Roku Noryo Melon Fizz, a highball creation made with Noryo Tea Edition, sweet melon notes and refreshing bubbles, for a cooling summer escape. Simply sign up online, and redeem the drink on-site from 14 to 16 July between 12pm and 7pm.
Roku Gin has also partnered with Forty9 Matcha Bar to offer a complimentary cocktail masterclass where visitors can learn to craft two Roku Gin Noryo Tea cocktails, including the Roku Noryo Matcha Crush, a refreshing gin-infused strawberry matcha latte. Participants will also receive a limited-edition Roku Noryo Art Hand Fan to take home, while stocks last. Sign-ups are available online on a first-come, first-served basis.
Visitors to Asia’s Smallest Tea Bar are also welcome to purchase a bottle of the new Noryo Tea Edition on-site, where the limited-edition Roku Noryo Art Hand Fan will be gifted with purchase. The first 50 customers to purchase on-site will be able to claim a complimentary signature 200ml Roku Gin bottle worth $39.
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Beyond the pop-up, Roku Gin has joined hands with The Grocer Bar to offer masterclasses at FairPrice Finest outlets at Clarke Quay, Woodleigh Mall, Centrepoint and Punggol Coast Mall to share how Noryo Tea Edition synergises with matcha. Roku Noryo-inspired cocktails will also be available for purchase at The Grocer Bar, where visitors can experience the flavours of Roku Noryo Edition through a range of serves, from fruity and refreshing cocktails to bubble tea-inspired blends. Sign-ups for The Grocer Bar masterclasses are available here.
From now till 31 August, all customers who purchase a bottle of Roku Noryo Tea Edition at selected FairPrice, Cold Storage or Don Don Donki outlets within Singapore, will stand a chance to win an exclusive trip to Japan to experience its natural wonders firsthand. Simply submit your qualifying receipts online to participate in the lucky draw.