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Taylor Swift's Beloved Aupen Nirvana Bag Is Back In Production ... For Now

The celebrity-approved cult bag has been known to sell out quickly. Hesitation will cost you.
Published: December 18, 2024
Taylor Swift carrying the Aupen Nirvana bag.
Photo: Courtesy of Aupen

With its sleek, minimalist design sans any overt branding whatsoever, it’s no wonder Aupen’s Nirvana bag quickly became a must-have accessory among the fashion crowd. (Seriously, who doesn’t love a #iykyk moment?). Add a list of A-list celebrity fans to the mix, and what you have is a bonafide “It” bag that your girlfriends wish they had.

Discreet yet distinct in a way that is now synonymous with the homegrown label, the Nirvana bag’s quick rise to fame can also be attributed to its chic versatility that lets it play well with others in your wardrobe. And now for the good news: The cult bag, which sold out after its May 2023 launch, is now back on the website—but we have it on good authority that it may be for a limited time only. So if you’re thinking about toting the same bag that has been seen on the arms of Taylor Swift, Selena Gomez, Charli X XCX, and Kylie Jenner, this would be the time to get it.

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Recalling the minimalism of the nineties with its asymmetrical, sculptural design, the Aupen Nirvana bag features a braided handle and a detachable bean-like gold charm that gives it an instantly recognisable look. This time around, however, Aupen has expanded the range with several new editions to shake things up a bit. The Nirvana Chain, for example, features a metal chain strap for those looking to mettle up, while the Nirvana Ice spots sparking crystals that make it perfect for a night out in town. For fans of the classics, there’s the Nirvana Suede Chocolate for luxury you can feel. The genuine scratch-resistant Italian calfskin leather editions—accredited by the Leather Working Group—remain available in a range of colours. 

Aupen Nirvana Bag in Noir.
Nirvana Noir, $568. Photo: Courtesy of Aupen
Aupen Nirvana Bag in Chain.
Nirvana Chain, $513. Photo: Courtesy of Aupen
Aupen Nirvana Bag in Ice.
Nirvana Ice, $459. Photo: Courtesy of Aupen
Aupen Nirvana Bag in Suede.
Nirvana Suede Chocolate, $459. Photo: Courtesy of Aupen
Aupen Nirvana Bag in Tweed Noir.
Nirvana Tweed Noir, $460. Photo: Courtesy of Aupen
Aupen Nirvana Bag in Teddy Shearling.
Nirvana Teddy Shearling, $460. Photo: Courtesy of Aupen

While the bag looks spenny, it’s surprisingly affordable (prices start at $459 for the Buckle style and $567 for the original); especially considering how the brand switched to using calfskin leather this year without raising prices.

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Aupen's  partnership with LVMH Métiers d’Art,
Photo: Courtesy of Aupen

Then, there’s Aupen’s partnership with LVMH Métiers d’Art, announced earlier in July. This partnership marked a turning point for the brand as it saw Aupen’s production shifting to France, threw open the doors to world-class ateliers, and allowed the brand to collaborate with renowned facilities like Tanneries Roux (who supplies leather to some of the world's most established fashion maisons), and hardware manufacturer Jade Groupe (who, likewise, works with the best fashion names).

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As Aupen continues to refine its quality and craftsmanship, this restock of its Nirvana bag means that you can now own a piece of this exciting journey. Aupen is on the cusp of something bigger and the Nirvana is a piece of that history.

Discover more about the Aupen Nirvana here.

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