Infused with the festive cheer of the season, the Prada Holiday 2024 collection is a romantic fusion of youthful innocence and sophisticated elegance. It celebrates the different stages of life: Straight silhouettes adorned with whimsical floral motifs evoke the spirit of adolescence, while sleek cashmere coats and pencil skirts embody the grace of adulthood.
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With delicate crystal and lace floral embellishments, and soft knits in faded pastels, the return of the Prada Trick brings an element of playful irreverence. First introduced two decades ago in the Italian label's autumn/winter 2004 menswear collection, the Trick is a quirky robot toy that can double as an eclectic bag charm or an unconventional piece of jewellery. In this collection, the Trick is attached to a chain and worn as a statement necklace, also serving as a chic accessory for the crescent-shaped Prada Arqué bag.
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Photographed by JOEL LOW
Styled by JEFFREY YAN
Model ASIJA / MANNEQUIN
Make-up Artist CLARENCE LEE
Hairstylist PETER LEE / 35A
Photographer’s Assistant EDDIE TEO