PUMA Unveils Cellerator-K Campaign Starring K-Pop Boy Band NCT127

The boys of NCT127 bring motorsport cool to the table.
Published: April 29, 2024
Puma has Recently Unveiled its Cellerator-KCampaign, Starring Ambassadors NCT127
Photo: Courtesy of Puma

PUMA unveils its campaign visuals for its Cellerator-K campaign starring renowned K-pop boy band NCT127. Ambassadors of the brand since 2022, the futuristic campaign features members Taeyong, Jaehyun, Taeil, Yuta, Doyoung, Johnny, Mark, Jungwoo and Haechan. Against an electrifying neon blue and purple backdrop, the charismatic members pose in an array of streetwear and motorsport classics.

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Deeply inspired by the vibrant Y2K era, the new Cellerator-K collection comprises classic streetwear silhouettes such as shorts, oversized graphic tees and jackets. A highlight of the collection is the Cellerator-K Woven Jacket—characterised by its strategic use of colour blocking and distinct seam lines that pay homage to PUMA's Motorsport line. Oversized, the unique outerwear also features a two-way zipper for versatile styling and comes in a variety of colours. Topping off the eclectic looks are one of PUMA's most iconic footwear silhouettes, the Palermo sneaker.

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The Cellerator-K collection is now available on PUMA's official website and its 313@somerset flagship store.

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