Acne Studios stars emerging K-pop girl group ILLIT in its latest spring/summer campaign. Following the group's front-row appearance at the Acne Studios fall/winter 2024 show, this campaign officially marks the beginning of an eclectic partnership—one that will feature the band dressed in the cult streetwear label for key appearances and performances throughout 2024.
Photographed in London by Charlotte Wales and styled by Léopold Duchemin, the pastel-hued campaign is imbued with a dreamy softness and hints of iridescent sparkles, juxtaposing the visceral nature of Acne's garments. Styled in emblematic pieces from the brand's spring/summer 2024 collection, individual members of ILLIT are shown wearing statement looks and accessories—with a majority being Acne's classic denim pieces.
Related article: Maison Margiela and Gentle Monster Unveil Their Latest Collaboration
"It is such an honour to be able to work with a global fashion house like Acne Studios even before our official debut," says ILLIT in a press release.
In line with the girl group's long-awaited debut mini album SUPER REAL ME on 25 March 2024, this partnership also marks a symbolic achievement for ILLIT—the first-ever brand deal for the emerging K-pop group.
Related article: Versace Taps Cillian Murphy to Front the Icons Campaign
"We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation," said Jonny Johansson, Creative Director of Acne Studios, in a press release.
Above, Moka poses in a trompe l'oeil-print cotton mini dress with lace-up detailing and cuff ties. Black metal frame shades accentuate the streetwear-heavy look.
The Stockholm-based label also upped the ante with their denim collection this season. Styled in a matching denim co-ord with silver-toned accessories, the whole outfit exudes an effortless air of cool.
Beyond the trendsetting garments, Acne Studios also spotlighted its brand-new Multipocket bag in two sizes—the Baguette and Micro. Crafted from leather with a tanned finish, the laced knot details are reminiscent of the feminine coquette aesthetic while the side flap pockets add a layer of functionality.
For more information, visit their website.