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From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Celebrated Its 75th Anniversary

It's the year of the tiger.
Published: October 14, 2024
From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary
Photo: Courtesy of Onitsuka Tiger

This year marks the 75th anniversary of Onitsuka Tiger’s founding by Kihachiro Onitsuka and the brand has been going all out to celebrate the milestone. First, there was the Hôtel Onitsuka Tiger at the Champs-Élysées in Paris—an immersive experience spanning fashion, lifestyle, music, art and gastronomy.

Related article: Conan Gray Fronts Onitsuka Tiger's Retro-Inspired FW24 Campaign

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

Then, a commemorative event in Tokyo, at the heart of which was a larger-than-life photography exhibition spotlighting 75 pairs of shoes that encapsulate the history of the brand. The star-studded guestlist included South Korean actor Chae Jong-hyeop, Filipino actress and socialite Heart Evangelista, style iconoclast and our April 2024 cover star Yoyo Cao and Singaporean actor Desmond Lim. In addition to looking back at its legacy, the company also cast an eye towards the future. At the Tokyo event, Onitsuka Tiger previewed five new shoe models created especially for this milestone year—based on archival hits, refreshed with contemporary sensibilities for a new generation.

Related article: Milan Fashion Week’s Spring/Summer 2025 Runways Were Filled With These 7 Trends

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

From An Immersive Hotel Experience To A Spectacular Exhibition, Here's How Onitsuka Tiger Went All Out To Celebrate Its 75th Anniversary

There is the Tiger Corsair 55, inspired by a model that pioneered the jogging movement of the ’70s; the OK Basketball A75 LO, based on the brand’s first basketball shoe from 1950 (octopus-like suction on the soles ensure a firm grip); and the Tiger Alliance A40, informed by running shoes in the ’80s, now with a soft suede upper that moulds itself to the wearer’s feet. There is also the 1974 revival Ohbori A50, as well as the Wrestling A60 NM, which is meticulously hand-dyed and vintage-processed by Japanese artisans to ensure a one-of-a-kind finish for each pair.

Discover more about the Onitsuka Tiger 75th Anniversary here.

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