Today is the day. You can now shop the biggest collaboration of 2025: NikeSkims. It’s a big launch with an even bigger rollout campaign, and it’s all inspired by women athletes.
“Our mission is clear: To redefine women’s activewear without compromise,” says Skims co-founder and chief creative officer Kim Kardashian. NikeSkims combines Nike’s athletes-first operation with Skim’ solutions-based mission to create a new head-to-toe “system of dress” that’s been “obsessively crafted for the body,” according to brand messaging.
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The powerhouse collaboration was marked by Bodies at Work, a short film by Janicza Bravo, and campaign photography by Luis Alberto Rodriguez and Rob Woodcox featuring more than 50 athletes, including Serena Williams, Jordan Chiles, Sha’Carri Richardson, and of course, Kim Kardashian herself. Endorsements from each of these superstars offer powerful votes of confidence.
“I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like,” Olympic champion Jordan Chiles shares. “It feels like butter on your skin,” Serena Williams says. “I feel unstoppable when I’m training in it.”
The campaign also stars Paralympic medalist Beatriz Hatz, who says NikeSkims makes her feel “powerful.”
“I feel fierce knowing I can look and feel this good while working hard,” says Sha’Carri Richardson.
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The debut drop is specifically noted as the first, signaling an ongoing partnership between the brands. There are seven collections across the 58-item line with three core collections that will be updated over time (Matte, Shiny, and Airy) and four seasonal collections (Vintage Seamless, Matte Tricot, Weightless, and Shiny Nylon.) The pieces come in black, maroon, grey, and brown, and sizes run from 2XS through 4XL. Non-apparel items include a gym bag and a yoga mat.
The Matte collection features 21 everyday essentials that are sweat-wicking and sculpting with medium compression. Shine pieces are sleek, stretchy, and quick-drying, designed for strength training but more than capable of carrying you outside of the weight room. Airy comprises seven mesh-like knits ideal for layering. Light and breathable, these are best for low-impact activities.
As for the Vintage Seamless sub-group, it features—you guessed it—seamless knits with an worn-in look and feel. Matte Tricot pieces are “track-inspired” layers. Weightless items are semi-sheer and best for low-impact activities. Lastly, Shiny Nylon includes oversized silhouettes that play with form and proportion.
Shop ELLE’s NikeSkims edit below and see the full collection online.
Double Strap Scoop Bra, $86, NikeSKIMS.
Square Neck Tank Top, $110, NikeSKIMS.
Shrug, $86, NikeSKIMS.
Wrap Top, $93, NikeSKIMS.
Footsie Grip Legging, $205, NikeSKIMS.
Slim Flare Legging, $205, NikeSKIMS.
Racer Long Onesie, $235, NikeSKIMS.
This article was first seen on ELLE US.