Not content with modelling in Sarah Burton's AW25 campaign for Givenchy and starring alongside Charli XCX in breakout comedy drama Overcompensating, 2025 has seen Kaia Gerber unveiling her first designed clothing range, an activewear collection for American athleisure brand Vuori.
Taking a cue from her chic, minimalist style, Vuori By Kaia comprises a collection of pieces for both active and daily wear. The collaboration follows the announcement of a long-term partnership between the brand, Kaia, her parents—Rande Gerber and Cindy Crawford—and brother Presley as creative, strategic, and financial partners. "The collaboration felt natural from the start," Gerber says. "The team truly listened to my input and balanced it with their technical expertise. I appreciated how involved I was in the process, from reviewing initial sketches to testing prototypes for fit and feel."
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In campaign imagery photographed by Lachlan Bailey, the 24-year-old model channels mother Cindy in looks that reference the era of the Supermodel. "For this collection, I drew inspiration from 1990s workout videos and that perfect intersection of fashion and function where activewear becomes all-day wear," Gerber tells ELLE UK. "I kept thinking about those iconic paparazzi shots—Gisele, Kate Moss, even my mom—wearing tiny tanks and shorts with such effortless cool. That’s the energy I wanted: Pieces that work as hard in the gym as they do in the world."
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Indeed, Vuori's buttery BlissBlend fabric is present throughout the range of pieces that sculpt and flatter. In a palette of navy, black and white, the items boast technical design details to ensure they'll look as good styled into off-duty looks as at a Spin or Reformer class. After Gerber shared a moodboard of her influences and aesthetic, the team set about creating hero activewear items that marry clean lines with functional details. Gerber then put the samples through their paces in workout classes to test fit and performance.
"What I love about this collaboration is that it transcends the gym," she says. "It’s for running errands, quiet moments at home, or even when you want to dress up slightly. The fabrics move with you while looking put together. The colours feel nostalgic yet timeless. It’s activewear that doesn’t announce itself—just good style for real life."
Below, see ELLE UK's edit of Vuori By Kaia, and why she recommends each piece.
AllTheFeels Halter, $120, Vuori
Kaia says: "The AllTheFeels Halter has this beautiful balance. The fabric gives me complete freedom of movement while maintaining its supportive shape. It layers seamlessly under jackets or works on its own—my go-to whether I’m training or just moving through my day."
AllTheFeels Slim Flare, $210, Vuori
Kaia says: "I noticed most activewear sits super high-waisted, but I’ve always gravitated toward a lower rise, so we dropped the waist on many of the pieces, like these fold-over pants. It’s a subtle nod to that early 2000s energy but with modern comfort. The fabric is Vuori’s BlissBlend, and it’s so soft you never want to take it off. We introduced Blue Coast, this navy that feels both retro and fresh."
AllTheFeels Cami, $130, Vuori
Kaia says: "This has a built-in bra but still looks beautiful with jeans or layered under a blazer. It’s about versatility."
AllTheFeels Low Rise Legging, $175, Vuori
Kaia says: "These leggings sit low-rise but are still incredibly flattering, and the material has this buttery quality."
AllTheFeels Low Rise Shorty, $115, Vuori
Kaia says: "The Low Rise Shorty is exactly what I want in a foundational piece. The BlissBlend fabric makes them incredibly soft, and the slightly lower rise hits perfectly. The shorter length keeps them feeling fresh and modern. I’ve been pairing them with fitted tanks—perfect for days when you want coverage without sacrificing ease."
AllTheFeels Foldover Pant, $210, Vuori
Kaia says: "The fold-over pant has become essential to my wardrobe. It’s this perfect hybrid between a yoga pant and an everyday piece. The fabric moves with me during workouts, but the silhouette is refined enough that I wear them everywhere."
This article was first seen on ELLE UK.