Zendaya has unveiled her first shoe co-designed with stylist and self-proclaimed "image architect" Law Roach in her ongoing partnership with On. The actor, 28, has been a partner of the Swiss sportswear brand since June 2024, and has now enlisted her trusted and longtime creative partner Roach to collaborate on the Cloudzone Moon, a new take on the original Cloudzone trainer style co-designed by Zendaya last year.
With a mesh upper, supportive heel and added forefoot padding to cushion every step, the Cloudzone Moon typifies the brand's high performance, innovative range of footwear that has quickly amassed a cult following since its launch in 2010. While the new style boasts the flexibility and stability of On's fastest running shoes, its soft and stable feel makes it ideal for all-day athleisure wear. It's one to choose if your daily routine is more moderate 10,000 step count than intensive marathon training.
The new shoe takes centre stage in the "Be Every You" campaign in which Zendaya models On's AW25 apparel range, with each look styled by Roach. "Movement has always been a part of how I connect with myself, and movement looks different for everyone," Zendaya shares. "This story felt personal... we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are. To me, it’s about embracing every little bit of ourselves, and being present in every version of yourself."
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The Challengers and Dune star first fronted the "Dream Together" campaign last summer, and for AW25 she models hero pieces from the 45-item collection including a structured bomber jacket, a sleek beige zip-up bodysuit, and a chic white track jacket with matching shorts standing against a dream-like backdrop of moonlit landscapes.
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The multiyear deal has proved particularly lucrative to the brand, with its announcement generating $3.5 million in media impact value according to Launchmetrics. Multi-hyphenate Zendaya had previously been seen wearing On trainers on set, travelling and walking her dog in South West London long before she was signed as an ambassador.
A second footwear collaboration with Zendaya and Roach—the Cloudtilt Moon—will launch on 2 October. This one is described as "softer in design and function and built for recovery and all-day ease", with a sock-like knitted upper.
This article was first seen on ELLE UK.