Longchamp Ambassador Kim Se-jeong Fronts Its New Le Pliage Xtra Campaign

The actress and singer is the picture of effortless sophistication with the brand’s arm candy of the season.
Published: July 4, 2024
Photo: Courtesy of Longchamp

The word iconic gets thrown around in fashion a lot but the Le Pliage bag from Longchamp is one that truly deserves that moniker. Created in 1993, the foldable nylon canvas bag—its name comes from the French word for folding—is known for its lightness and durability, and has been a staple for the Maison ever since. 

Going back to its roots as a fine leather house, the brand reinterpreted the bestselling bag in calfskin and called it Le Pliage Xtra. Today, Le Pliage Xtra is an entire range comprising women’s and unisex accessories like handbags, crossbody bags, shoulder bags and vanity cases. New styles and colourways are added to the range every season and for fall/winter 2024, the brand introduced the XS Crossbody bag and the XS Pouch in Green and Nude. 

Photo: Courtesy of Longchamp

The Le Pliage Xtra bags are designed to be both timeless and contemporary, with contrasting edges on the leather to highlight their depth and dimension. The dynamic, modern energy of the range is best encapsulated by actress and singer, Kim Se-jeong, who was named a Longchamp ambassador last year. In the new fall/winter 2024 campaign, she exudes a fresh, effortless vibe dressed in elevated staples with the key bags of the season on her arm. 

Photo: Courtesy of Longchamp

The Le Pliage Xtra XS handbag in a bright apple green pops against a pared-back outfit composed of a monochromatic T-shirt and drawstring trousers. The accompanying video sees the star flaunting her moves and the versatility of the bag, which can be handheld or slung over the shoulder. In another image, Kim sports a mint green ribbed knit co-ord set, which she offsets with a luxe cargo vest and the Le Pliage Xtra XS crossbody bag in Ecru. Unfussy with just the right amount of sophistication, both looks embody the easy polish that Longchamp is known for and that Se-jeong nails so magnetically. 

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