As the last ring of the school bell goes off at Longchamp University, a stylish posse of students set off to the glamorous resort town of Saint-Tropez. A continuation of the its previous spring/summer 2024 campaign that featured students dressed in academia-inspired, preppy ensembles, this series follows the same students on their summer vacation.
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"I imagine liberated, joyful women strolling around barefoot with a basket,” says Sophie Delafontaine, Longchamp’s artistic director. Inspired by the free-spirited archetype of the Saint-Tropez girl, one can expect an abundance of flowy silhouettes, bohemian prints and versatile day-to-night pieces. From relaxing poolside dips to conquering the seaside town's cobblestone streets, this thoughtful curation of summer essentials is one that melds exceptional comfort with effortless style.
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THE CLOTHES
Start the day right with matching co-ords, casual bandeau tops and '70s-inspired upcycled bottoms. Complete the look with a pair of strappy sandals or a daisy-patterned cardigan for a stylish, layered ensemble. Surfside chic, indeed.
After lounging by the beach, pop on a series of elegant dresses for a much-needed rendezvous at the bar. From midi dresses with daring cut-outs to a fully sequinned ombre dress, make a bold fashion statement amidst the warm summer nights.
THE ACCESSORIES
Whimsical, petite and effortlessly chic, these bags make for trusty companions during your sun-kissed summer adventures. Adorned with dainty crochet-style daisies, the Le Pliage Filet Mesh bag also features a roomy interior perfect for storing your sunbathing essentials. As for casual outings and lunch dates, opt for everyday bags like the Le Panier Pliage XS Basket and Roseau bucket bags.
The easiest way to up your style factor is by donning a pair of sleek sunglasses—perfect for soaking in the picturesque views of the French Riviera.
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