Shot against the backdrop of a mountainous landscape, the latest H&M Studio campaign stars Italian model Vittoria Ceretti in a series of contemporary cool outfits. An ode to the free-spirited creatives of the '70s, modern silhouettes were reinvented through classic style codes of that era. From flared bottoms to flowing dresses, look forward to a thoughtfully curated collection filled with elevated staples, head-turning statement pieces and even a clean-cut blazer taken from the brand's archives.
Taking the outfits up a notch were the versatile accessories and footwear—spanning white leather knee-high boots, snakeskin-printed leather mules and rhinestone-encrusted jewellery. Meanwhile, fans of the iconic padded H&M Studio bag will have another to add to their collection. This time, in a snakeskin-printed, scaled-down iteration.
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Designed with sustainability in mind, the Stockholm-based brand used only high-quality compositions—intentionally opting for premium wool, organic cotton and even Infinna, a cellulose fibre recycled from old textiles.
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Back to Black
If there's a look that's equal parts head-turning yet understated, it'll be an all-black outfit with a distinctive silhouette. Channel sensual fluidity with a figure-hugging sheer top or fuss-free chic with a side-slit maxi dress.
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Utilitarian Chic
Diamonds may be a girl's best friend, but pockets sure are a close second. With roomy pockets on both sides of the khaki vest and the sharp-shouldered blazer, you'll never have to compromise style for functionality.
Double Denim
Going double denim is undoubtedly one of fashion's oldest clichés—but it's one we'll never get tired of. Exude laidback sophistication with a grey denim co-ord or throw on a button-up top with knee-high boots for that '70s realness.
The H&M Studio S/S24 collection will be available in selected stores and at hm.com from 12 March 2024.