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Maison Margiela and Gentle Monster Unveil Their Latest Collaboration

Eyewear just got avant-garde–again.
Published: March 4, 2024
Maison Margiela and Gentle Monster New Campaign
Photo: Courtesy of Maison Margiela and Gentle Monster

When it comes to the avant-garde, Maison Margiela and Gentle Monster are at the top of the list. The French luxury label and optical brand have joined forces once again for the second instalment of their artisan eyewear line. This collection consists of 17 designs—including temple-less mask shaped designs, handcrafted leather-wrapped frames, and Margiela's signature four white stitches. These acetate frames also come in their signature colourways such as black, white, grey, cream, transparent, and tortoiseshell, as well as leather-framed editions in black, ivory, khaki, and blue nuances.

Related article: Beyoncé Has Been Wearing $210 Sunglasses by an Australian Brand

Photographed by Jordan Hemingway, the campaign visuals take inspiration from Maison Margiela's spring/summer 2024 collection and reimagines the eyewear collection within a hyper-realistic, dream-like world. Exploring concepts of futurism with craftsmanship, Gentle Monster and Maison Margiela study the evolving notions of how we dress and why.

Related article: Kylie Jenner and Kim Kardashian Both Wore See-Through Gowns to Maison Margiela’s Show

Maison Margiela and Gentle Monster New Campaign
Photo: Courtesy of Maison Margiela and Gentle Monster
Maison Margiela and Gentle Monster New Campaign

The Acetate frames come in both staple shades as well as leather frames.

M113 in 01, $500, Maison Margiela x Gentle Monster.

Maison Margiela and Gentle Monster New Campaign

Conceived by John Galliano, the MM101 and MM102 wrap around the contours of the eyes and nose.

MM101 in R5, $855, Maison Margiela x Gentle Monster.

Maison Margiela and Gentle Monster's collaboration will be available in stores at and online on Thursday, 7 March 2024.

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