Fresh off her Best New Artist win at the Grammys, Burberry has announced British singer-songwriter Olivia Dean as the face of the new Burberry Her Parfum. With a Norah Jones-esque, Motown sound that feels nostalgic yet modern, and a style that fuses old school with cool girl chic, the 26-year-old's growing presence is personal yet resonant—much like Burberry's newest fragrance.
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The most intense fragrance from the Burberry Her collection, it opens with delicate notes of cherry and pear before enveloping you with a heart of amber, freesia, and whipped cream accords alongside patchouli oil. For added warmth, notes of vanilla absolute, musk, and moss create the base for a fruity gourmand delight. "Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink," says Olivia about the fragrance in a press release. "You think spring is here! I’m excited."
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In conjunction with the launch, Olivia stars in a stunning campaign set against the backdrop of London. It follows the songstress as she draws inspiration from the city's starlings, reflecting their rhythm and energy through her movements. Olivia also wrote the campaign's soundtrack. "It’s all about being in the sky and feeling free," says Olivia. "Of flying above everything and feeling untouchable."
Burberry Her Parfum is available for starting at $165 for 30ml at all major retailers and on its website.