2025 has already been a whirlwind year for Singaporean singer-songwriter Alfred Sun, whose blend of heartfelt storytelling and evocative visuals is carving out a unique space in the music industry. One of the standout moments of his year so far is his collaboration with Dior, where his latest single "BLOOM" will be the soundtrack to a music video perfectly timed with the launch of the Miss Dior Pop-up: The Couture Twirl. The pop-up in collaboration with The Shilla Duty Free is now open at Changi Airport Terminal 3 till 11 March.
This creative partnership is inspired by Miss Dior’s celebration of love, freshness, and youth—values that mirror Alfred’s own journey. “2025 has already been exciting!” he shares. “I’m really focused on connecting more deeply with my music and the people who listen to it. I’m looking forward to what this year brings and to continuing to share my journey with everyone.”
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One of the highlights of Alfred's journey this year is his new single "BLOOM" which marks a new direction in his musical style. “It’s my first ballad, and it feels like a real shift in my music,” he reveals. “It’s written from a place of love, loss, and self-reflection, and it’s the first time I feel like I’m showing a more vulnerable and different side of myself.”
This transformation is visually captured in the music video for "BLOOM", where Alfred nurtures a paper-mâché flower, symbolising his own growth. As the flower catches fire and dies, Alfred undergoes a transformation, realising that true growth comes from focusing inward.
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Alfred’s journey into music began at 17 when he stepped out of his comfort zone to audition for a K-pop scout. “I initially auditioned for dance but was suddenly asked to sing on the spot. That moment changed everything,” he recalls. Since then, his path has been anything but conventional, from competing on The Voice (Singapore and Malaysia) in 2017 to releasing his first single in 2021. His creative process, he explains, is always rooted in his vision for the choreography, concept, and vibe first, with the music coming together after that.
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Experience the Dior Couture Twirl Pop-Up at Changi Airport
Brought to you by Changi Airport Group and The Shilla Duty Free, Miss Dior Pop-Up: The Couture Twirl celebrates Miss Dior’s legacy with a stunning homage to the fragrance’s iconic bow and bottle design. Travellers can immerse themselves in the world of Miss Dior through unique beauty discovery experiences, including a Beauty Fitting area, where they can receive personalised skincare and make-up consultations. The pop-up also features a Miss Dior Light Up Experience and couture sketching session, held at selected timings.
Highlighting the exclusivity of the event is Dior’s collaboration with French artist Eva Jospin which elevates creative mastery in this Edition d'Exception. Jospin’s poetic, floral-inspired motif, hand-embroidered by Ateliers Chanakya in India, adorns a couture-style dagger bow and a houndstooth-adorned Miss Dior glass bottle. Encased in a luxurious trunk crafted by Dior’s couture ateliers, only 116 of these mini malles exist globally, with just two available at the the pop-up.
One of the event's main draw is the Miss Dior Café, the only one of its kind in Travel Retail Asia Pacific. Customers can enjoy drinks and desserts inspired by Dior’s heritage after making a purchase, creating an unforgettable blend of gastronomy and luxury.
As the Lunar New Year and Valentine’s Day approach, the Miss Dior Pop-Up: The Couture Twirl offers a perfect opportunity to celebrate and indulge in the timeless elegance of Miss Dior. Whether you’re drawn to the fragrances, the couture-inspired experiences, or simply want to soak in the atmosphere, this is a destination that promises to inspire.