Gabrielle Chanel once said: “I want to be part of what is to come.” That’s exactly what Arnaud Chastaingt, Director of the Chanel Watchmaking Creation Studio, has accomplished with the Chanel Première Sound watch—a long sautoir necklace featuring a watch and wire earphones. A reimagination of the Première Édition Originale watch, the Première Sound became an instant classic having successfully captured the zeitgeist of our time while referencing the Maison’s watchmaking heritage.

The original Première watch features several of the House’s icons—an octagonal case reminiscent of the stopper of the No. 5 perfume bottle, a flexible bracelet referencing the chained shoulder strap of the Maison’s iconic flap bag—while also possessing Chanel’s distinct spirit of irreverence. These elements and sentiments echo boldly through the Première Sound as well, but with a modern twist.

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The bracelet transforms into a necklace that connects with a click into a smartphone (Apple or Android) or any audio device. The earphones are outfitted with a microphone and remote control to adjust the volume, controle audio and video playback and answer phone calls. 

The appeal of Première Sound goes beyond its chic and sophisticated aesthetic—it also lies in its state-of-the-art technology. The earphones are specially designed to deliver high-quality, high-fidelity sound while also ensuring an immersive listening experience thanks to its sound insulation cancelling external noise interference. 

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Like its antecedent, the Première Sound is redefining what it means to be tuned into the world. A result of creative innovation, it combines everything we know and love of Chanel with technological performance.