Bulgari Celebrates 15 Years With Save the Children Charity

In celebration of this milestone, Bulgari released its new #WITHMEWITHYOU campaign fronted by global brand ambassadors Anne Hathaway, Law Roach and more.
Published: February 20, 2024
Bulgari celebrates 15 years with Save the Children
Photo: Courtesy of Bulgari

Since 2009, Bulgari has been a proud partner of Save the Children, a charity organisation dedicated to empowering youths across 37 countries. This philanthropic cause has raised over 105 million dollars through its bespoke jewellery collection dedicated to the charity, and reached over 2 million across the world in the last 15 years. In celebration of this milestone, Bulgari released its new #WITHMEWITHYOU campaign fronted by global brand ambassadors Anne Hathaway, Eva Herzigova, Law Roach, Jon Kortajarena, and Beatrice Venezi. The maison also added a bespoke piece to commemorate the occasion.

Related article: Xiao Zhan and Zhou Dongyu star in Boucheron’s latest Chinese New Year campaign

“Walking alongside Save the Children for fifteen years has been a great honour for Bulgari. Together we were pioneers in creating a partnership, carrying out long-term projects over the years and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path of many other children," said Bulgari CEO Jean-Christophe Babin in a press release.

Related article: Channel Pantone's colour of the year to peach fuzz perfection with Swarovski

With Me, With You

Law Roach for Bulgari and Save The Children's #WITHMEWITHYOU campaign
Photo: Courtesy of Bulgari

Related article: Leading Man Cha Eun Woo is the embodiment of l'amour in Chaumet's Valentine's Day campaign

The #WITHMEWITHYOU campaign, under the artistic direction of photographer Fabrizio Ferri, focuses on the stories of remarkable children uplifted by this initiative. It also highlights the connections forged by Bulgari and Save the Children over the last decade and a half and beyond. Furthermore, it showcases the latest addition to the line: A silver necklace inspired by Bulgari's signature B.zero1 Rock line.

Bulgari Save The Children Necklace

Featuring a round pendant with edgy studs, this 925 sterling silver stunner is also customisable.

Save the Children Necklace, $800

The core collection also includes a sterling silver bracelet and ring with black ceramics and a necklace set with onyx and ruby details. With the focus on supporting the world’s most vulnerable children, a portion of each purchase from the collection will be donated to Save the Children.

The Bulgari and Save the Children collection is available in stores islandwide and on their website.

Stay ahead of the latest news, hottest trends, and dopest drops.
Subscription Form