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Xiao Zhan and Zhou Dongyu Star in Boucheron’s Latest Chinese New Year Campaign

The global ambassadors ring in the year of the dragon decked in one of the maison’s most iconic collections, the Quatre line.
Published: February 7, 2024
Xiao Zhan and Zhou Dongyu star in Boucheron’s latest Chinese New Year campaign
Photo: Courtesy of Boucheron

Global brand ambassadors Xiao Zhan and Zhou Dongyu ring in the year of the dragon by starring in Boucheron’s Chinese New Year 2024 campaign, decked out in the high jewellery maison’s Quatre Red and Quatre Radiant collections.

The maison first introduced the Quatre line in 2004, defining the collection through the use of contemporary cuts and graphic shapes. It’s inspired by Boucheron being the first great jewellery brands to open a boutique at Place Vendôme and brought to life with the artistry of a gold sculptor. In the years since, the Quatre has become a timeless and genderless jewellery icon thanks to its distinctive look that’s constantly being updated by the maison. 

Xiao Zhan and Zhou Dongyu star in Boucheron’s latest Chinese New Year campaign
Photo: Courtesy of Boucheron

Dressed in sleek mock necks, both actors wore the Quatre Red Edition Tie necklace and rings as well as the Quatre Radiant Edition rings, showcasing the gender fluidity of the designs.

This year of the dragon, embrace your inner power with Boucheron in-store at The Shoppes at Marina Bay Sands and on their website.

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