At 34, Xiao Zhan has firmly cemented his place as one of China’s, and the world’s, most beloved celebrities. From record-breaking music to iconic acting roles and an undeniable fashion presence, here’s why fans everywhere can’t get enough of him.
Few stars embody the essence of “renown” quite like Xiao Zhan. Born in Chongqing, he initially trained as an interior designer before destiny pulled him into the entertainment world. His breakthrough came in 2016 after competing in the idol survival series X Fire (2015), eventually debuting with the popular boy band X Nine.
Related article: Why Wang Yibo Is The Ultimate Multi-Talented Star
Related article: From Boy Band Dreams To Solo Success: KIRE On Patience, Boundaries, And the Power Of Connection
His solo career quickly began to soar, even after the trio parted ways earlier this year. As a vocalist, Xiao Zhan’s influence has been nothing short of revolutionary. His 2020 single Spotlight sold over 54 million copies in less than a year, becoming the best-selling digital music in China and earning a spot in the Guinness World Records—an achievement that speaks volumes about his talent.
This milestone reinforced his status as one of the nation’s most accomplished musicians, whose songs resonate with listeners across generations. Yet, it was on television that Xiao Zhan truly became a national icon. His breakout role as Wei Wuxian, one of the two protagonists in the fantasy drama The Untamed (2019), captivated audiences worldwide. Praised for his meticulous method-acting, he has the rare ability to fully inhabit a character, imbuing each performance with nuance, emotion, and heart—a skill that continues to earn admiration from fans everywhere.
Xiao Zhan has emerged as one of China’s most versatile leading men, showcasing his range in films and dramas alike. From the fantasy epic Duolo Continent (2021) and the historical drama Joy of Life (2019) to the widely adored romantic comedy The Oath of Love (2022), he has consistently demonstrated his acting prowess. Most recently, he proved his ability to master any genre in the highly anticipated historical thriller Legend of Zang Hai (2025), pouring himself fully into each role to bring his complex, nuanced characters convincingly to life.
Related article: Tod’s Global Brand Ambassador Xiao Zhan Fronts Latest Spring/Summer 2024 Campaign
Dubbed the "King of Luxury" for his extensive brand ambassadorships, Xiao Zhan is the face of Tod's and also represents Gucci, Tiffany & Co., ZENITH Watches, Boucheron, L'Oréal Professional, and HONOR. A global ambassador for Tod's since 2021, he most recently lent his sophisticated charm to the brand’s fall/winter 2025 campaign. Donning some of Tod's most iconic menswear pieces, he perfectly embodies the Maison’s classic craftsmanship while infusing it with a contemporary edge.
It is fair to say that Xiao Zhan’s talent is a rare blend of creativity, grace, and authenticity—whether he is starring in international campaigns, breaking music records, or captivating audiences on screen. His devoted fan base, regarded as one of the most passionate in Asia, continues to be inspired by this balance. One thing is certain as his career reaches new heights: Xiao Zhan is not just a celebrity of the present, but a defining influence shaping the cultural legacy of a generation.