Ralph Lauren Fragrances recently unveiled Formula 1 driver Lando Norris as the new face of Polo Red. One of the hottest names in motorsport, this year's winner of the Singapore Grand Prix joins global sport stars such as footballer and regional brand ambassador Son Heung-Min and the New York Yankees' Aaron Judge in bringing together the world of sports and fragrance.

“It’s been an honour to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race,” said Lando. “Polo Red feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it's time to go.”

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The newest fragrance in the series is Polo Red Eau de Toilette—a fiery bold blend created by master perfumer Olivier Gillotin. Ambery woods, coffee berry, and redwood accords create a warm and hearty base. Lavandin, clary sage oil, and spicy red saffron accord take hold at the heart of the fragrance. Finally, the top notes consist of zesty and fruity sparkling red grapefruit, cedrat, and lemon oils with cranberry accord. Everything comes together in a red and matte black perfume bottle inspired by Ralph Lauren's own car collection.

Dressed in a leather jacket that matches the Polo Red colour palette, Lando speeds through Circuito de Navarra with relentless drive, unwavering focus and fearless ambition in the new campaign—ready to design his own dreams as a future World Champion.

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