Luxury travel brand TUMI unveils 19 Degree Aluminum collection with a campaign starring global brand ambassador Son Heung-min. The collection consists of a backpack, a carry-on, a briefcase and a minaudière — all featuring futuristic, cool-toned surfaces and edgy textural elements, also reflected in the campaign visuals. 

The 19 Degree Aluminum backpack is TUMI’s first-ever to be designed with a leather back panel. Elsewhere in the collection, the compact carry-on is scaled down to meet the needs of short-term business travellers while the minaudière offers a stylish yet practical alternative with two detachable shoulder straps. There’s also the briefcase, featuring curves at 19-degree angles which underline the entire collection — all made with durable aluminium. 

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“TUMI is thrilled to unveil another disruptive 19 Degree campaign starring Son Heung-min, one of our TUMI global ambassadors,” said Jill Krizelman, TUMI’s Senior Vice President of Marketing and eCommerce. “With this campaign, we wanted to communicate the next evolution in backpacks featuring our latest expression of 19 Degree Aluminum, showcasing its cutting-edge design, innovative style, and our commitment to technical innovation. This creative strategy does exactly that, and continues to propel TUMI as a beacon of limitless evolution.”

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