The festive season in Singapore may not bring the crisp chill of winter or golden hues of autumn, but it offers something uniquely its own: A time to pause, connect, and savour life’s finest moments with friends and family. As the pace of life slows—if only slightly—this is the perfect opportunity to reflect on the year gone by and toast to the one ahead. In this spirit, Singapore’s No. 1 Premium Gin, Roku Gin, invites you to come alive with the seasons, whether by reconnecting with loved ones or simply indulging in the joy of a well-crafted drink.
Rooted in Japanese artistry, Roku embodies the concept of shun—celebrating life’s fleeting moments of beauty. This philosophy was brought to life in a global campaign this June—featuring Hollywood belle, Elle Fanning, who perfectly captured the essence of shun—by movie director Sofia Coppola.
Crafted with meticulous attention to detail, Roku’s story begins in Japan, where each of its six signature botanicals is harvested at its peak—hence its name Roku, which means “six” in Japanese. Sakura flower, yuzu peel, sencha tea, and sansho pepper are blended with juniper and coriander, creating a spirit that is as balanced as it is nuanced. As its creator master blender Kazuyuki Tori likes to say, it’s a Japanese gin with Japanese style.
Roku stands out not through flashiness but through the sheer quality of its flavour and thoughtful design, represented by its six-faceted polygon-shaped bottle. Whether enjoyed neat, in a classic Gin & Tonic, or as part of a creative cocktail, this clear and refined spirit elevates any occasion with its subtle sophistication.
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This season, indulge in the limited-edition Roku Sakura Bloom Gin & Tonic, a floral and refreshing take on the classic, or signature blends like Roku Sencha Garden, infused with green tea which balances freshness with a refined finish, and Roku Berry Chic, a sparkling cranberry fizz that brings festive cheer with every sip.
Whether through its thoughtfully crafted cocktails, its elegant activations, or its meaningful design, Roku brings a sense of artistry to every celebration. As the year comes to a close, we invite you to gather your most cherished companions, pour a glass of Roku, and let the season unfold with plenty of shun. Here’s to the beauty of now, the memories we make, and the joy of sharing them with those who matter most.
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Festive Experiences in Singapore
This December, Roku Gin transforms the festive season at New Bahru with a series of curated experiences. Whether through an expertly mixed cocktail or an immersive workshop, these activities invite you to immerse yourself in a celebration of taste, craft, and conviviality in the spirit of Christmas.
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The ECA: Merry Market
The creative hub of New Bahru becomes the heart of Roku’s festive celebrations, with the Merry Market serving as the centerpiece. As the official drink sponsor of the event, Roku invites guests to get into the spirit of things with a number of spirit-forward activations, held from 6 to 31 December. Your journey begins on The Lawn, where guests are invited to immerse themselves in the lush botanical installation of Roku Garden.
Roku Come Alive 360 Bar: As the official drink sponsor for Merry Market, Roku will be serving patrons signature cocktails (between $9 and $12) at this hexagonal pop-up bar in New Bahru’s School Hall, from 6 to 8 December.
Guest Bartender Collaborations: On 6 and 7 December, bartenders from award-winning bars like MO Bar and Nutmeg & Clove will showcase classic Roku Gin & Tonics with a twist, priced at $15 each.
Shun Bar: Just outside of San Shu Gong sits Roku’s Shun Bar, a cosy pop-up bar that will serve signature Roku cocktails from 6 to 31 December.
Roku x Soilboy Workshops
For those who appreciate the art of creation, the Roku x Soilboy Workshop ($98 per person) offers a creative, hands-on way to celebrate the season. Held from 11 to 14 December at New Bahru, these 90-minute sessions combine the best of mixology and horticulture. Click here to to sign up.
DIY Botanical Arrangements: Inspired by Roku Gin’s seasonal ingredients, participants can create their own Roku Gin Garden Arrangement, a perfect embodiment of the brand’s ethos.
Guided Tastings: Led by Roku Gin ambassadors, these tastings feature signature cocktails like Roku Sencha Garden, a sencha infused cocktail with an uplifting and refined aroma.
Exclusive Keepsakes: Each attendee will receive a complimentary limited edition 200ml bottle of Roku Gin.