
In Korean, the name Juyeon doubles as the word for “leading role”—a fitting moniker for a K-pop idol currently writing his own narrative. As a member of The Boyz, he belongs to a group that helped define K-pop’s fourth generation—an era that also birthed global powerhouses like Stray Kids, Enhypen, TXT and Ateez. Today, Juyeon’s influence is undeniable. You’ll often find him fronting magazine covers and sitting front row at fashion shows alongside other fourth-gen “it” boys like TXT’s Yeonjun and Stray Kid’s Hyunjin.
Juyeon’s journey began when he was scouted while watching a performance during a family trip. He honed his skills for two and a half years as a trainee before making his official debut with The Boyz in 2017. Stepping into the roles of main dancer and visual lead, Juyeon quickly captivated audiences with his striking features and commanding stage presence. This magnetic appeal led fans to dub him part of the group’s famed “Bermuda Triangle” alongside Hyunjae and Younghoon—a nickname celebrating the trio’s sex appeal, with fans left “lost” in their charm.
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Juyeon’s rise to prominence accelerated following the group’s participation in the reality survival show Road to Kingdom. Emerging as winners, The Boyz distinguished themselves through exceptional storytelling, blending powerful vocals, intricate choreography and fearless stunts. The victory firmly established them as standout performers in the industry.
As the group’s lead dancer, Juyeon earned particular praise for his versatility and impressive body control. Following their success on the show, The Boyz’ fanbase grew significantly, amplifying the commercial success of releases such as “The Stealer”, “Thrill Ride” and “Maverick”.
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Beyond performing, the 27-year-old expanded his artistic horizons by venturing into acting. He made his silver screen debut this year, portraying the role of a vampire in a short film titled YOUNGYOUNG, which premiered at the 26th Jeonju International Film Festival. The acting newbie is also rumoured to make his crime-thriller drama debut next year, potentially starring alongside veteran actors Yoo Ji-tae and Park Hee-soon.
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Juyeon’s influence extends far beyond the stage. A prominent figure in the global style scene, he represents Balenciaga as a global ambassador, effortlessly embodying the House’s signature blend of sophistication and edge. Even off-duty, he consistently delivers looks that live up to his fashion icon status.
A front-row regular at Balenciaga’s Fashion Week shows, Juyeon most recently attended Demna’s final presentation for the Maison during Paris Couture Week. Yet beyond the chic, charismatic presence he projects on stage, he is known offstage for being soft-spoken, endearing and occasionally a little clumsy—traits that have only deepened his appeal.