This year, In Good Company (IGC) marks a decade since opening its flagship boutique in the heart of Singapore's shopping district at ION Orchard. This milestone reflects not just longevity, but a quiet evolution of Singapore’s fashion and design landscape. 

Ten years ago, Singapore’s local fashion scene looked very different as international labels dominated the malls and homegrown names were still finding their footing. IGC, founded in 2012, opened its first flagship store in 2015 featuring an in-store cafe, Plain Vanilla. The fashion label has always believed in thoughtful, collaborative retail—fashion with a sense of community and momentum. Since their founding, IGC has always prioritised thoughtful design. While the fashion landscape grew trend-driven and digitally-charged, they remained focused on making meaningful essentials—everyday pieces that stand the test of time.

Fast forward a decade, and IGC has not only endured challenging times, but evolved and carved out a path of its own. Amid global uncertainty, shifting retail norms, and a pandemic that shut down businesses worldwide, the brand has held its ground. And through it all, it stayed true to its ethos: Thoughtful design, quiet confidence, and a belief that fashion can do more than just dress—it can connect, uplift and inspire.

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They have been a part of a number of community projects as well, contributing to the progress of our nation as a whole. In 2020, they joined forces with brands with a similar goal of giving back—Birds of Paradise, Mud Rock, Petite Pain, Edith Patisserie and BooksActually—to form A Community For Good. Together, they raised $70,000 for HealthServe to support migrant workers during the challenging COVID pandemic. IGC also took part in the first two editions of Fashion for Cancer, reaffirming fashion’s power to connect, reminding us that IGC is more than a label—they're part of a larger conversation about what fashion can stand for in Singapore.

This National Day, as Singapore marks 60 years of independence, IGC celebrates a milestone of its own. Its journey from a small local label to a brand that now anchors a prime spot in Singapore’s fashion ecosystem—a testament to what’s possible when design is rooted in purpose.

To celebrate the occasion, we caught up with founders Jaclyn Teo, Sven Tan, Kane Tan, and Julene Aw to reflect on a decade of growth, community, and why thoughtful fashion matters.

What does the term “homegrown” mean to you? 

To us, “homegrown” is a badge of belonging. It’s about being rooted in where you come from and growing in ways that reflect your cultural landscape. It’s also a commitment to contribute, to build thoughtfully and to elevate local talent. 

In what ways do some of our national values take form in IGC? 

Singapore’s values of efficiency, multiculturalism, and quiet innovation have shaped our approach from day one. We design with functionality, versatility and inclusivity in mind, creating silhouettes that transition easily across roles, cultures, and climates. Innovation, for us, isn’t about disruption. It’s about refining the small things through smarter pattern drafts and deeper design thinking processes. Our mindset is shaped by the way Singapore operates: Agile, thoughtful, and globally attuned while remaining proudly local. 

Sustaining a fashion brand in Singapore can be challenging. What are some challenges you faced and how did you overcome them? 

Fashion in Singapore has historically been a small, emerging market with limited infrastructure. There were times when resources were tight or access to certain capabilities felt far off. But these constraints taught us to be resourceful, deliberate, and values-driven. We grew through collaboration, and by nurturing long-term relationships with our team and partners. 

You’ve always championed collaborations with other local brands. Why is this important to you? 

Collaboration is at the heart of our brand—a way to connect meaningfully with fellow creators and build something greater than the sum of its parts. We believe in aligning with brands and individuals whose philosophies mirror ours; quiet, functional, and rooted in thoughtful design. Collaborations allow us to cross-pollinate ideas and learn from one another’s disciplines. We can introduce new ways for our audience to engage—not just with our products, but with the broader community of creatives we believe in. 

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With the rising push for sustainable practices in fashion, in what ways is IGC rising to the occasion?

Sustainability at IGC is not an afterthought. It’s embedded in our creative process from the first sketch to the final stitch. We practise mindful production by working in considered batches with long-standing partners and artisans. This allows us to minimise waste while fostering ethical, community-based craftsmanship. Materials and trims are also fabricated with longevity and timelessness in mind. Ultimately, sustainability is a shared responsibility rooted in intention, collaboration, and care for both people and planet. 

How do you ensure quality and timelessness while still keeping things fresh and contemporary?

Quality begins at the source, with the fabric mills, the hands that make the garments, and the standards we’ve set from day one. To stay timeless yet relevant, we revisit proportions, introduce interesting textures, and find balance between familiarity and newness. 

How would you describe the “Singapore style”, and in what ways do you cater to that aesthetic? 

Singapore style is subtle and considered. It reflects versatility, quiet confidence and sensitivity to environment instead of seasonality. Our pieces transition between work and leisure, prioritising comfort, ease of movement, and effortless style which are all core to how people dress here.

Has your idea of success changed in any way since launching the brand in 2012?

Definitely. In the beginning, success was about building something from nothing and getting the brand off the ground. Now, we measure success by the consistency of our values, longevity of our relationships, and strength of the community around us. From the start, IGC thrived by uplifting the people around us such as fellow local brands, creatives, craftsmen, and individuals who inspire us. We want to be remembered as a brand that helped shape a thoughtful design culture in Singapore—one that values quiet artistry, purposeful curation, and emotional resonance. Fashion may be what we make, but community is why we do it. 

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What can we expect next from IGC? 

This September, we’ll be staging a special runway presentation. It's our first in several years. We’ll unveil a new collection that distills a decade of design into something fresh and forward-looking. Expect familiarity with elevation and a recharge with fresh ideas. We’ll also continue to expand our regional connections, deepen collaborations, and look for new ways to tell stories across disciplines. And as always, we’ll do it in the spirit of creating good things, in good company.