Across the Asian diaspora, unrealistic beauty standards are rife and often characterised by a strong preference for thinner, more petite frames. With this hyper fixation on thinness, this has led to size inclusivity being an afterthought for most Asian clothing brands. But against a backdrop of body positivity advocacy and empowering figures like Lizzo and Ashley Graham speaking out, more individuals and corporations are embracing the notion of size inclusivity.
With this empowering push to embrace fuller body shapes, sizes above an XL and alternative plus-size styles are now becoming more commonplace. Gone were the days where hunting for a flattering ensemble was like finding a needle in a haystack.
Here, we've curated a list of plus-size and mid-size labels that cater to every body type, for every occasion. From tropical beachwear to relaxed staples, these are the regional Asian labels to have on your radar.
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The Amber Loft
Based in Singapore, The Amber Loft offers an array of sophisticated and highly functional pieces ideal for everyday wear. Since most foreign plus size brands cater to westerners, the local boutique sought to fill the gap by creating well-tailored pieces more suited for the Asian frame. Some of their signature pieces include ultra-feminine wrap dresses and printed jumpsuits.
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Be You Co.
Launched in 2019 by Singaporean founders Jasmine and Phyllis, Be You Co. was borne as a result of the founders' shared struggle in finding quality plus-size womenswear. With the aim to provide larger body types a stylish yet affordable option, their timeless pieces have since been a hit locally and regionally. With sizes going up to size UK20, update your wardrobe with their diverse selection of silk blend shirts, minimalistic midi dresses and wide leg pants.
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Richmood
One of the most popular plus size clothing brands in Korea, Richmood can be best described as classic K-style with a touch of cottagecore. Knitwear, pinafores and flowy dresses are some of the Korean boutique's most sought-after pieces. Featuring an exceptionally wide selection from casual ensembles to activewear and shoes, you'll find all your essentials in one place.
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Beambold
Founded by Caribbean-born owner Audra Gordon, this eclectic Hong Kong-based label goes a step beyond size inclusivity. Apart from its substantial size range from triple XS to triple XL, the resort wear label also provides four different length options categorised according to height. Fuelled by Gordon's love for vibrant fabrics and exotic travels, the boutique's flared skirts and maxi dresses are adorned with tropical prints reminiscent of different cultures.
The Curve Cult
A long-time favourite amongst the local plus-size girls, The Curve Cult has always sought to break barriers through size and racial inclusivity. Being POC-owned, they've since launched exclusive ethnic wear collections and campaigns that only feature minority models. With sizes going up to 5XL, pick your fancy between embroidered kurtis, colourful sarong wrap skirts and everyday staples.