To celebrate the opening of its newest store in River Valley, The Coconut Club unveiled a neighbourly collaboration with homegrown label Ong Shunmugam (OM). With a shared passion for elevating local traditions, the two brands have curated a capsule gift collection as an homage to our sunny coastal island—featuring limited edition shirts, pantry essentials, and OM Suvarnabumi glassware.
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For those unfamiliar, The Coconut Club is an iconic gathering place to experience Singaporean cuisine "through the lens of the humble coconut." Their "passion for people, heart and coconut" brings together like-minded folks who enjoy their tasty nasi lemak and moreish sambal.
With a flagship at Beach Road and outlet at Siglap, it opens the doors to its third branch at New Bahru— a creative cluster by The Lo & Behold Group. And what better way to celebrate new beginnings than with a cool fashion collab?
Known for reimagining the chic cheongsam, OM designer Priscilla Shunmugam applies her textile artistry on this limited edition collection featuring easy-breezy botanical prints. A highlight includes the iconic palm tree prints that celebrate all things lemak. The Kelab Kelapa Camp Collared Shirts ($249) are available in either cerulean or lilac.
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Apart from their eye-catching apparel, there is also a neat Gift Set ($169) that includes an exclusive The Coconut Club x OM printed napkin, a set of four signature Suvarnabumi glassware, and The Coconut Club’s housemade gula jam and sambal.
With a goal to foster authenticity and and honour our nation's heritage, this partnership between two great homegrown brands is one worth supporting. Also, did we mention how delish the nasi lemak is?
Limited sets will be available for pre-order online from 28 May 2024. The collection will be available exclusively at The Coconut Club (River Valley) and OM outlets (New Bahru and Beach Road) from 11 June 2024.