In Vivier Express Episode II: Travelling Icons, Roger Vivier brings actress Eva Green into a world where fashion meets film noir, transforming a luxury train into a stage for glamour, mystery, and timeless allure. Directed by Italian filmmaker Andrea Danese and Nicolangelo Gelormini and shaped by the vision of creative director Gherardo Felloni, the campaign is an invitation to step into an immersive cinematic experience where high fashion blends with high art.
Green channels the enigmatic energy of Hollywood legends like Lauren Bacall and Bette Davis, dressed in a sharp black suit, red suede I Love Vivier heels, and the iconic Viv’ Choc bag. As she gazes out the window, lost in thought, she recalls the words of Roger Vivier himself—“to wear dreams on one’s feet is to give a reality to one’s dreams”—when a shadowy presence suddenly appears, leaving viewers questioning whether the encounter is real or imagined.
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For Felloni, film noir offered the perfect inspiration for this campaign; as he says, “Shadows speak, and every glance hides a secret.” Green’s magnetic presence breathes life into the Vivier pieces, transforming them from accessories into objects charged with intrigue and desire.
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Since its founding in 1937, Roger Vivier has built a legacy of elegance, dressing icons from Grace Kelly to Ava Gardner. Today, under Felloni’s direction, Vivier remains a touchstone for modern sophistication, with muses like Green embodying its daring spirit. Vivier Express Episode II reaffirms Vivier’s commitment to transcending the ordinary, taking audiences on a journey where mystery, cinema, and fashion converge in one unforgettable experience.
