It's no secret that both Gentle Monster and BLACKPINK's Jennie are big names in the fashion space. Their collaboration has transcended beyond the eyewear space, creating wearable art that's created buzz both online and offline. After the success of Jentle Home and Jentle Garden, the optical brand and Korean superstar have teamed up once again to reveal their latest project, Jentle Salon.
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Jentle Salon features eight different frames, designed with temples that allow you to accessorise with 11 detachable charms. The charms bring Jennie's favourite things and elements to sophisticated elevation such as adorable Capybaras, white clouds, bows, and pearlescent hearts.
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In tangent with the launch, the new campaign by Petra Collins captures the eyewear and Jennie in all their splendour in chic blues and stunning pinks. The campaign also comes with a film directed by Yuann with Jennie taking to the skies with her adorable unicorn at the end.
Furthermore, Gentle Monster will be holding Jentle Salon pop-ups in 13 cities worldwide—including Singapore, from 1 to 30 May 2024. It'll feature a giant unicorn similar to the one featured in the campaign adorned with silver, blue, and pink pins and the Jentle Salon collection on display to celebrate this continued collaboration.
Gentle Monster and Jennie's Jentle Salon is available in-store at 01-13, ION Orchard and #B2-103/104/105, Marina Bay Sands and on its website.