Kate Spade and Heinz Ketchup Team Up for Playful Collaboration

Making a saucy statement.
Published: July 5, 2024
Kate Spade and Heinz Ketchup Cook up This Season's Most Playful Collab
Photo: Courtesy of Kate Spade

Kate Spade New York is giving their pre-fall collection a punch of flavour this season with an unlikely partnership with Heinz Ketchup. Donning the Heinz iconography and doused in the recognisable bright red hue, this limited-edition collection brings the iconic condiment to life with ketchup-themed items. The Kate Spade New York x Heinz Ketchup capsule collection features t-shirts, tote bags, pouches, footwear, phone cases, and small leather goods like cardholders with the iconic Heinz logo present throughout.

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The vibrant collection borrows from each of the brand's signature characteristics, harmoniously combining the unmistakable packaging of Heinz Ketchup packets and the playfulness of Kate Spade. It is presented in fun and unexpected ways—for instance, the ketchup spill zip and the "tear here" detailing. Add some bold flavours to your wardrobe with these fun bags to match with the collection's ketchup t-shirt and loafers.

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Additionally, if you're looking for more subtle ways to channel "condiment couture", consider the playful ketchup-inspired accessories. This includes phone cases, patent leather cardholder wristlets as well as a ketchup packet keychain—for lovers of the popular bag charm trend.

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Kate Spade and Heinz Ketchup Cook up This Season's Most Playful Collab
Photo: Courtesy of Kate Spade

What's ketchup without some fries to go with it? Pair the limited-edition items with some food-themed embellishments from Kate Spade's What a Snack jewellery line. As apart of its summer 2024 collection, this line offers delicious goodies in the forms of rings, earrings and pendant necklaces.

The limited-edition Kate Spade New York x Heinz collection ranges from $100 to $700 and is available to shop online and at Kate Spade boutiques in Singapore.

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